Category Market Development Manager– Labels and Packaging

Description -

Job Description:

Responsible for helping customers who are interested in entering the digital printing market or diversifying their product offering to build their business to take advantage of opportunities built around their new HP press. This position will be responsible for working with businesses to build its core competencies in the area of digital converting in Packaging and Labels. They will also help companies build their go-to-market (GTM) operations to sell and market digital output.

Driving the realization of sales goals by ensuring customers know the value propositions of products and making sure the GBU is incorporating customer and market feedback into product development. Responsible for creating sales educational materials influencing marketing plans and marketing deliverables supporting sales in front of customers and for positioning the product line balancing both competitive pressures and HPs financial goals.

The Category Market Development Manager is responsible for all driving adoption of the Labels and Packaging product lines into Net New customers and existing customers who want to diversify their applications into Labels and Packaging.

The role requires effective interaction within a matrix organization including regional and strategic sales regional and strategic accounts Professional Services and Service the GBU and the Software and Solutions business unit.

Main Objectives & responsibilities

• Presenting to customers new growth opportunities in digital Label and Packaging converting.

• Helping customers to build their core production capabilities to incorporate HP digital printing and workflow solutions.

• Driving adoption of HP digital printing solutions in the Labels and Packaging area (e.g. placing more 6K 200K and v12s in the field).

• Ensuring customers have a smooth transition to incorporating their HP digital press in service thereby driving faster adoption rates and higher print volumes.

• Tracking sales results vs sales goals and determining what are the causes of gaps in our results and determining the action items to overcome those gaps.

• Provide market-based feedback to the GBU to ensure new product development incorporates value added features

• Help the category team understand product strengths and weaknesses missing features

• Work with Software and Solutions to produce new features based on market requirements and develop better professional services to help customers ramp up their business.

• Provide support and analysis to category managers regarding wins and losses including gaining customer feedback on why HP lost deals and how many blind spots we had and why we had those blind spots.

• Work with Marketing to ensure proper lead generation and customer awareness of products to meet sales goals

• Develop materials that can be used by Sales in the sales process.

• Develop materials that can be used by customers as a roadmap to building their business designed for growth in the Labels and Packaging segment.

• Support Category Managers to develop product and solution value propositions based on product capabilities and financial goals of our customers

Job Requirements:

• College degree in Marketing/Business/Technical MBA preferred

• Deep understanding of the Label or Packaging market and HP Indigo products preferred.

• Strong business acumen and product marketing skills

• Strong communications and inter-personal skills

• Ability to navigate between strategic view and detailed analysis

• Ability to think strategically (what and why) as well as tactically (how).

• Ability to influence individuals and teams without direct line of authority.

• 10 or more years in the Industrial Print business (Graphic Arts industry)

• Able to network internally across key stakeholders both internally and externally

• Previous Product Marketing/Management experience

Salary:

The on-target earnings (OTE) range for this role is $178000 to $220000 annually with an 80/20 (salary/incentive) mix. There are additional opportunities for pay in the form of bonus and/or equity (applies to US candidates only). Pay varies by work location job-related knowledge skills and experience.

Benefits:

HP offers a comprehensive benefits package for this position including:

• Health insurance

• Dental insurance

• Vision insurance

• Long term/short term disability insurance

• Employee assistance program

• Flexible spending account

• Life insurance

• Generous time off policies including;

  • 4-12 weeks fully paid parental leave based on tenure

  • 11 paid holidays

  • Additional flexible paid vacation and sick leave (US benefits overview)

The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time with or without notice subject to applicable law.

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Equal Opportunity Employer (EEO) -

HP Inc. provides equal employment opportunity to all employees and prospective employees without regard to race color religion sex national origin ancestry citizenship sexual orientation age disability or status as a protected veteran marital status familial status physical or mental disability medical condition pregnancy genetic predisposition or carrier status uniformed service status political affiliation or any other characteristic protected by applicable national federal state and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information review HPsEEO Policy or read about your rights as an applicant under the law here: Know Your Rights: Workplace Discrimination is Illegal