The Vice President of Personal Training (PT) is responsible for leading the strategic vision commercial performance and operational excellence of Equinoxs Personal Training business across all clubs. This executive will drive revenue growth evolve the PT product offering and elevate the coaching talent model to deliver a premium high-performance member experience aligned with Equinoxs brand standards.
The VP will serve as the principal business owner for PT overseeing financial outcomes product innovation talent development and field execution at scale.
Key Responsibilities
Business & Commercial Leadership
- Own and drive the international Personal Training revenue strategy delivering annual budget and growth targets.
- Develop and execute strategies to optimize acquisition conversion retention and lifetime value within the PT business.
- Partner with internal teams to develop pricing architecture product tiers and market-specific growth plans.
- Leverage advanced analytics to forecast monitor and optimize PT performance and profitability at both macro and club/market levels.
- Lead long-range planning for PT expansion aligned with new club development geographic growth and brand evolution.
Operational Excellence
- Build and scale standardized PT operational systems across all clubs while supporting local market adaptability.
- Implement centralized KPIs real-time dashboards performance scorecards and productivity benchmarks.
- Strengthen cross-functional partnerships with Operations Training & Education Finance People & Culture/Talent Acquisition Marketing and Executive Leadership.
- Improve the end-to-end coach and member journey through integrated operational and experiential enhancements.
People Leadership & Coaching Culture
- Lead develop and inspire a high-performing PT organization including Regional PT Leaders Directors and field teams.
- Cultivate a culture of continuous improvement high accountability and elite coaching standards.
- Partner with People & Culture/Talent Acquisition to attract develop and retain top-tier coaching talent.
- Build leadership pipelines and define clear career pathways to strengthen internal mobility and succession planning.
Innovation & Product Evolution
- Drive PT innovation across digital-physical coaching experiences AI-supported training insights and premium service design.
- Deliver next-generation PT programming that deepens personalization engagement and measurable member results.
- Evaluate external industry trends and integrate best-in-class methodologies into the PT product ecosystem.
Qualifications :
Experience
- 12 years of leadership experience in fitness performance coaching boutique wellness hospitality or high-touch client service organizations.
- Proven success scaling Personal Training or coaching-based revenue streams across national or multi-site operations.
- Demonstrated strength as both a disciplined business operator and a people-centric culture builder.
- Prior responsibility for multi-regional field teams and significant PT revenue ownership.
Leadership Attributes
- Builder of high-performance cultures with exceptional influence and leadership capability.
- Coach of coaches with a strong track record of developing leaders who drive team excellence.
- Data-driven analytically rigorous decision-maker with strong financial acumen.
- Strong executive presence communication and storytelling skills.
- Strategic thinker with operational pragmatism and creativity.
Key KPIs for Success
- PT revenue growth vs. annual budget and long-range targets
- Member engagement session frequency and PT penetration rates
- PT retention coach utilization and productivity metrics
- Quality of PT hiring talent development and internal mobility
- Incremental revenue per club and per market
- Margin improvement cost efficiency and scalable operational systems
Pay Transparency: $240K - $300K annually Bonus Equity Eligible
Additional Information :
AS A MEMBER OF THE EQUINOX TEAM YOU WILL RECEIVE:
- We offer competitive salary benefits and industry leading commission opportunities for club employees
- Complimentary Club membership
- Perks and incentives with our products and services including Personal Training Pilates Spa and Shop
Equinox is an equal opportunity employer. For more information regarding our career opportunities please visit one of our clubs or our website at your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States.
Remote Work :
No
Employment Type :
Full-time
The Vice President of Personal Training (PT) is responsible for leading the strategic vision commercial performance and operational excellence of Equinoxs Personal Training business across all clubs. This executive will drive revenue growth evolve the PT product offering and elevate the coaching tal...
The Vice President of Personal Training (PT) is responsible for leading the strategic vision commercial performance and operational excellence of Equinoxs Personal Training business across all clubs. This executive will drive revenue growth evolve the PT product offering and elevate the coaching talent model to deliver a premium high-performance member experience aligned with Equinoxs brand standards.
The VP will serve as the principal business owner for PT overseeing financial outcomes product innovation talent development and field execution at scale.
Key Responsibilities
Business & Commercial Leadership
- Own and drive the international Personal Training revenue strategy delivering annual budget and growth targets.
- Develop and execute strategies to optimize acquisition conversion retention and lifetime value within the PT business.
- Partner with internal teams to develop pricing architecture product tiers and market-specific growth plans.
- Leverage advanced analytics to forecast monitor and optimize PT performance and profitability at both macro and club/market levels.
- Lead long-range planning for PT expansion aligned with new club development geographic growth and brand evolution.
Operational Excellence
- Build and scale standardized PT operational systems across all clubs while supporting local market adaptability.
- Implement centralized KPIs real-time dashboards performance scorecards and productivity benchmarks.
- Strengthen cross-functional partnerships with Operations Training & Education Finance People & Culture/Talent Acquisition Marketing and Executive Leadership.
- Improve the end-to-end coach and member journey through integrated operational and experiential enhancements.
People Leadership & Coaching Culture
- Lead develop and inspire a high-performing PT organization including Regional PT Leaders Directors and field teams.
- Cultivate a culture of continuous improvement high accountability and elite coaching standards.
- Partner with People & Culture/Talent Acquisition to attract develop and retain top-tier coaching talent.
- Build leadership pipelines and define clear career pathways to strengthen internal mobility and succession planning.
Innovation & Product Evolution
- Drive PT innovation across digital-physical coaching experiences AI-supported training insights and premium service design.
- Deliver next-generation PT programming that deepens personalization engagement and measurable member results.
- Evaluate external industry trends and integrate best-in-class methodologies into the PT product ecosystem.
Qualifications :
Experience
- 12 years of leadership experience in fitness performance coaching boutique wellness hospitality or high-touch client service organizations.
- Proven success scaling Personal Training or coaching-based revenue streams across national or multi-site operations.
- Demonstrated strength as both a disciplined business operator and a people-centric culture builder.
- Prior responsibility for multi-regional field teams and significant PT revenue ownership.
Leadership Attributes
- Builder of high-performance cultures with exceptional influence and leadership capability.
- Coach of coaches with a strong track record of developing leaders who drive team excellence.
- Data-driven analytically rigorous decision-maker with strong financial acumen.
- Strong executive presence communication and storytelling skills.
- Strategic thinker with operational pragmatism and creativity.
Key KPIs for Success
- PT revenue growth vs. annual budget and long-range targets
- Member engagement session frequency and PT penetration rates
- PT retention coach utilization and productivity metrics
- Quality of PT hiring talent development and internal mobility
- Incremental revenue per club and per market
- Margin improvement cost efficiency and scalable operational systems
Pay Transparency: $240K - $300K annually Bonus Equity Eligible
Additional Information :
AS A MEMBER OF THE EQUINOX TEAM YOU WILL RECEIVE:
- We offer competitive salary benefits and industry leading commission opportunities for club employees
- Complimentary Club membership
- Perks and incentives with our products and services including Personal Training Pilates Spa and Shop
Equinox is an equal opportunity employer. For more information regarding our career opportunities please visit one of our clubs or our website at your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States.
Remote Work :
No
Employment Type :
Full-time
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