Head of Sales Spain and Italy MFD

WHO WE ARE

Ready to shape the future of digital optimization with a global leader in AI-powered experience solutions We invite you to join AB Tasty on our mission to help brands sell better by creating positive user experiences across all digital properties!

Since our founding in 2009 weve partnered with over 1000 clients including renowned brands like Kering McDonalds Ulta Beauty LOreal Disneyland Paris and LVMH among others. With a presence in 8 countries across 3 continents our team of 300 passionate individuals is dedicated to building the internet of the future.

Joining AB Tasty means becoming part of a diverse dynamic team that values innovation and growth. Our company culture guided by core values shapes our daily interactions:

• We bring client satisfaction

• We are impactful

• We go above and beyond

• We live one team one dream

Were committed to creating a workplace where everyone feels empowered to share ideas take risks and make an impact. We also know that a happy team is a productive team thats why at AB Tasty were not just about delivering top-notch digital experiences - were committed to nurturing our team and their professional journeys.

Learn more about AB Tasty and our teams:

• About Us

• Your Journey with Us

• AB Tasty on Welcome to the Jungle

THE TEAM

As Head of Sales for Spain & Italy you will own regional new business and expansion performance across two strategic markets. Youll lead a combined team of direct and dotted-line reports including Account Executives (AEs) and Key Account Managers (KAMs) in close partnership with Marketing Pre-Sales Customer Success Partners and RevOps. Youll report to our Co-CEO and play a visible role in shaping regional go-to-market strategy building pipeline closing strategic deals through your team and driving operational excellence.

• Collaboration tools: Slack Jira Confluence and more

• Tools: Salesforce Gong

• Travel: regular travel across Spain and Italy plus occasional international travel for leadership meetings and events

CONTRACT & LOCATION

• Type: permanent full-time

• Location: Madrid

• Work policy: hybrid with up to 3 remote days per week

YOUR MISSION

• Own the regional revenue plan and deliver on the business objective: scale ARR across Spain and Italy

• Build lead and coach a high-performing team structured around Account Executives (AEs) and Key Account Managers (KAMs); manage 6 direct reports and 15 total reports including dotted-line team members

• Define and execute the regional GTM strategy (Spain Italy): segmentation territory plans partner motion and enterprise focus-aligned with AB Tastys unified experimentation personalization recommendations and feature management platform

• Drive consistent pipeline generation: enable a rigorous outbound culture partner with Marketing and Partners and enforce qualification frameworks (e.g. MEDDIC SPICED Challenger) for forecast accuracy and speed-to-revenue

• Lead from the front on complex enterprise pursuits: orchestrate exec alignment solution engineering legal security and procurement to accelerate cycles while ensuring your team owns the deal end to end.

• Coach to excellence: implement deal reviews call coaching (Gong) territory reviews and career development plans; hire onboard and ramp talent to productivity targets

• Establish strong operating cadence: weekly forecasts pipeline health reviews win/loss analysis and KPI dashboards to drive predictability and accountability.

• Partner with Customer Success and KAMs to expand strategic accounts: upsell/cross-sell across AB Tastys portfolio (experimentation personalization recommendations EmotionsAI feature management)

• Develop the regional partner ecosystem (agencies SIs tech partners) to amplify reach co-sell and influence pipeline and ARR

• Be the voice of the customer regionally: channel market feedback to Product Marketing and Leadership to refine positioning pricing and roadmap for Spain and Italy

• Model AB Tasty culture and values; foster a resilient performance-driven and collaborative team environment across markets and functions

WHAT YOULL BRING

• Proven success as a Sales Director (or equivalent) leading enterprise SaaS sales teams; MarTech experience is a must-have

• Track record of scaling revenue and teams across multi-country regions; comfortable with dotted-line leadership and matrixed collaboration

• Demonstrated ability to hire coach and retain top talent; you love managing and enabling others to win

• Mastery of enterprise sales methodologies (MEDDIC SPICED Challenger) and operational rigor in Salesforce and Gong; strong forecasting discipline

• Executive presence and stakeholder management with C-levels; able to report to and collaborate closely with the CEO

• Languages: Fluent Spanish and Italian required; strong English preferred

• Ability to travel across Spain and Italy.

• Behavioral strengths: self-driven resilient hands-on professional with high standards and a builders mindset

If you dont meet 100% of these qualifications tell us why youd still be a great fit for this role in your application!

WHY YOULL LOVE IT HERE

• Make a real impact: directly influence our success and be a player in the companys growth

• Ownership & autonomy: we believe in trust - no micromanagement just the freedom to excel and take charge of your own journey

• International culture: collaborate with a diverse global team across 8 countries

• Accelerate your career: we offer vast opportunities for professional development education and upward mobility

• Flexible work: enjoy a balanced work schedule with up to 3 days of remote work per week

AB Tasty is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race religion colour national origin gender sexual orientation age marital status veteran status or disability status.