Digital Director
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Job Location:
Austin, TX - USA
Monthly Salary:
Not Disclosed
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
KXANs Digital Director leads our newsrooms digital strategy and daily execution to advance KXANs indepth investigativebrand across platforms. Youll coach and empower a highperforming digital team collaborate on enterprise and investigative digital presentations and use analytics to inform decisions that grow loyal local audiences. Youll be both a strategist and a handson editor who thrives in breaking news collaborates across broadcast sales/marketing and investigative units and ensures our digital experiences (site app OTT social) reflect KXANs commitment to local journalism.
You will steward KXANs digital footprint across the KXAN News app KXAN Weather app and KXAN.
Position Responsibilities
- Lead newsroom-wide daily digital coverage and livestream planning from quick turns and breaking news to enterprise reporting and special coverage.
- Prepare and deliver analytics reports on a daily and monthly basis to inform strategic digital direction
- Collaborate across the newsroom sales marketing and production departments at KXAN as well as with other Nexstar stations and Nexstar corporate on projects and initiatives
- Partner with the investigative team on digital presentation and execution of special reports
- Lead digital coverage plans for major events
- Coach digital team and newsroom on digital-first best practices
Skill / Experience Requirements
- Proven leadership in digital journalism with a track record growing local audience and engagement.
- Expert at writing and editingfor web; headline testing and packaging that drive clicks without compromising integrity.
- Strong news judgment; fast first and accurate in breaking news; meticulous on enterprise/investigative edits.
- Advanced proficiency with analytics especially Adobe Analytics; familiarity with Chartbeata plus.
- Working knowledge of SEO and AP Style; comfort coaching reporters on both.
- Operational fluency in WordPress/CMS workflows; bonus for HTML/CSS and basic image/video tools (e.g. Photoshop and Premiere).
- Experience with live streaming and OTT workflowspush alerts newsletters and social publishing.
- Excellent communicator and collaborator; organized multitasker who thrives under deadline pressure.
- Positive people leader who provides regular constructive feedback and fosters an inclusive hightrust team culture.
Education & Experience:
- Bachelors degree in Journalism Communications or related field preferred; equivalent experience considered.
- 610 years in digital news; 35 years leading digital teams ideally including investigative or special projects workflows.
Required Experience:
Director
Key Skills
- Business
- Clerical
- Abinitio
- Arabic Speaking
- General Management
- Crystal Report
About Company
As the largest TV station operator in the U.S. reaching nearly 39 percent of households, Nexstar Media Group offers unrivaled audience access and influence.
