Digital Brand Strategist, Lifecycle Marketing

At Morgan & Morgan the work we do matters. For millions of Americans were their last line of defense against insurance companies large corporations or defective goods. From attorneys in all 50 states to client support staff creative marketing to operations teams every member of our firm has a key role to play in the winning fight for consumer rights. Our over 6000 employees are all united by one mission: For the People.

Summary

Morgan & Morgan has been fighting for justice for over three decades but our approach has been different since day one. As Americas Largest Injury Law Firm we practice over 50 areas of personal injury law and operate in all 50 states.

We are seeking a Brand Strategist focused on Lifecycle Marketing to create cohesive value-driven communication with clients and prospects before and after conversion. This role will guide email newsletters SMS campaigns app push notifications and automated journeys while also helping build our subscriber base and shaping initiatives like webinars resource centers and downloadable content that keep audiences engaged.

The right candidate will bring both strategic insight and creative expertise able to grow and segment audiences shape the brand voice across all lifecycle channels and ensure that every touchpoint adds value at every stage of the journey. This role requires strong collaboration with email operations and creative teams ensuring that all automated and recurring communications reflect our brand build trust and drive long-term retention.

Responsibilities

• Develop lifecycle strategies that nurture prospects pre-conversion and strengthen relationships post-conversion
• Partner with email content and UX to grow and segment subscriber audiences; guide newsletters retention and engagement campaigns
• Shape creative direction and messaging for automated communications across email SMS and client app push notifications
• Create value-driven touchpoints such as webinars resource centers and downloadable content to expand audiences and deepen engagement
• Define KPIs for engagement and retention; monitor results and recommend creative optimization opportunities
• Collaborate with content UX insights and CRM teams to align messaging with user needs and brand standards

Qualifications

• 5 years of lifecycle or CRM marketing experience in a digital-first environment
• Experience shaping messaging and strategy across social email and web channels
• Proven ability to grow subscriber bases and optimize retention campaigns through content and segmentation strategies
• Strong analytical skills with experience running A/B tests and interpreting engagement metrics
• Excellent writing and editing skills with the ability to adapt tone for different audiences and channels
• Bachelors degree in marketing communications or related field

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Benefits

Morgan & Morgan is a leading personal injury law firm dedicated to protecting the people not the powerful. This success starts with our staff. For full-time employees we offer an excellent benefits package including medical and dental insurance 401(k) plan paid time off and paid holidays.

Equal Opportunity Statement

Morgan & Morgan provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.

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