Sr. Digital Marketing Specialist

1. Transactional & High-Intent Content Strategy
   

• Lead content strategy with a strong focus on commercial and transactional intent keywords such as: Cost pricing timelines ROI comparisons and buying guides
  

• Oversee high-volume content production aligned to revenue outcomes not just traffic
  

• Drive continuous optimisation sprints including Internal linking strategies and
  

• Topical authority building across core service areas
  

• Content refresh and consolidation
  

1. Technical SEO Ownership & Future-Proofing
   

• Own and execute the technical SEO roadmap including:
  

• Advanced Schema and structured data implementation
  

• Optimization for search engine results and generative AI visibility
  

• Maintain strong technical hygiene by managing:
  

• Indexation and crawl errors
  

• Canonicalization redirects and site architecture
  

• Ensure complete and accurate analytics and tracking infrastructure including:
  

• Google Tag Manager (GTM)
  

• Conversion event tracking across the funnel
  

• Stay ahead of SEO and search ecosystem changes to future-proof organic growth.
  

1. Authority Building & Geo-Expansion
   

• Execute authority-building initiatives by: Establishing and optimizing brand presence on professional and review platforms (e.g. Behance DesignRush etc.)
  

• Lead organic growth strategies for international and localized markets including: Country- and region-specific SEO pages (e.g. UAE and other priority geographies) and localization of content and keyword strategy
  

• Increase global visibility while maintaining high intent and relevance.
  

1. Conversion Funnel Design & Lead Segmentation
   

• Design deploy and continuously optimize interactive qualification tools such as: Cost & ROI calculators Business/technical readiness assessments Diagnostic scoring frameworks
  

• Leverage behavioral data diagnostic scores and engagement signals to: Segment leads by business maturity and technical readiness and enable personalized follow-ups and efficient handoff to the consultation/sales team. Improve lead quality reduce sales friction and increase conversion velocity.
  

Requirements

• 45 years of B2B IT Services Digital Marketing experience.
  

• Strong expertise in SEO (technical transactional content and organic lead generation)
  

• Proven experience in conversion funnel optimisation and lead qualification
  

• Hands-on experience with GA4 GTM conversion tracking and CRM tools
  

• Ability to drive revenue-focused growth not just traffic
  

Benefits

• Working hours: 10:00 AM 7:00 PM
  

• Working days: 5 days a week (plus 1st & 3rd Saturdays working)
  

• Medical Insurance coverage for employees
  

• Provident Fund (PF) facility
  

• Quarterly parties and yearly outings/trips for team bonding
  

• Regular check-ins with leadership for growth and feedback
  

• Recognition awards to celebrate high performance
  

• Fun activities and team engagement sessions throughout the year