IT MSP Sales & Marketing Lead

Key Responsibilities

1) Sales Pipeline & Revenue Growth

• Own end-to-end B2B sales cycle: prospecting discovery proposal negotiation close handover.
  

• Build and manage a measurable pipeline (weekly targets for meetings proposals and closes).
  

• Drive growth for managed services contracts (retainers) and project-based services.
  

• Conduct solution discovery scope definition pricing inputs and SOW/RFP responses.
  

2) Technology-Driven Lead Generation

• Execute outbound campaigns using CRM and sales engagement tools (email LinkedIn calling).
  

• Build ICPs (Ideal Customer Profiles) and targeted account lists (SMEs enterprises public sector healthcare education etc.).
  

• Run inbound funnels: landing pages lead magnets webinars case studies and performance tracking.
  

3) Marketing Execution (B2B)

• Develop and execute quarterly marketing plans aligned to revenue goals.
  

• Create and coordinate content: capability decks one-pagers case studies service pages email sequences.
  

• Manage brand presence across LinkedIn website and targeted communities; measure CAC CPL conversion rates.
  

4) Partnerships & Channel Growth

• Build partnerships with OEMs distributors ISPs software vendors and field service partners.
  

• Identify reseller referral and channel opportunities; manage partner performance.
  

5) Reporting & Forecasting

• Weekly reporting on pipeline conversion win/loss reasons forecasts and next actions.
  

• Maintain accurate CRM hygiene and sales dashboards.
  

Requirements

Required Experience & Qualifications

• 5 years experience in B2B IT services sales/marketing preferably within an MSP/IT outsourcing environment.
  

• Proven record of closing recurring managed services contracts and/or enterprise support agreements.
  

• Strong understanding of MSP services: Service Desk Field Support Networking/Wi-Fi Cybersecurity basics Cloud/M365 ITAM/Asset lifecycle ITAD/logistics.
  

• Excellent proposal writing and stakeholder communication skills.
  

• Strong negotiation objection handling and account management skills.
  

Required Technology Tools

Candidate must have strong hands-on experience with:

• CRM: HubSpot / Zoho CRM / Salesforce (pipeline stages automation reporting)
  

• Email & Sales Engagement: Mailchimp / Apollo / Lemlist / Zoho Campaigns (or similar)
  

• LinkedIn Prospecting: Sales Navigator outreach workflows
  

• Analytics & Reporting: Google Analytics (GA4) basics Looker Studio or dashboards Excel/Sheets
  

• Productivity & Collaboration: Google Workspace or Microsoft 365 Teams/Slack
  

• Proposal & Documentation: PowerPoint/Slides Word/Docs PDF tools; ability to produce polished decks and one-pagers
  

Strong Advantage

• Experience using marketing automation (workflows lead scoring segmentation).
  

• Experience with SEO and website conversion optimisation (landing pages forms tracking).
  

• Familiarity with tender/RFP processes and enterprise procurement.
  

Benefits

Benefits