Smartphone Launch & GTM Strategy Lead (Senior Manager), E-Commerce DTC

Position Summary

Role and Responsibilities

Role Overview

This role is the single-threaded owner for Samsungs smartphone launches andmost critical Key Buying Moments (KBMs)on responsible for translating global product vision intoclear commercial and customer decisionsfor the U.S. DTC business leading cross-functional teams and owning outcomes acrossrevenue margin inventory and customer experience.

You will own the end-to-end go-to-market lifecycle from early strategy and offer design through launch execution and post-launch optimization. The role carries high visibility and accountabilitywith direct influence on commercial outcomes customer experience and brand perception as well as responsibility for launches being strategically designed commercially sound and flawlessly executed.

Position in the Organization

This role operates in close partnership with Product Product Marketing Brand Marketing E-Commerce Pricing Finance Supply Chain Analytics and Legal and acts as theintegrator and decision ownerfor smartphone GTM on . You will lead cross-functional planning run and brainstorming and decision forums and partner closely withdirector VP and SVP-level stakeholdersacross the organization.

This role is designed for a leader who can set the strategy and operate the machine balancing long-term GTM vision with the intensity and rigor required to deliver during high-stakes launches and peak commercial moments.

Responsibilities

End-to-End GTM Ownership (Launches & KBMs)

• Own the full GTM lifecycle for smartphone launches and Key Buying Moments on from early strategy through post-event optimization
• Serve as the single point of accountability for GTM outcomes across revenue margin mix inventory and customer experience
• Define clear success metrics decision principles and trade-offs for each launch and KBM

GTM Strategy & Integrated Planning

• Translate global product and brand strategy into U.S. GTM plans for launches and KBMs
• Lead integrated planning across Product Product Marketing Brand Marketing E-commerce CX Pricing Operations CRM Analytics Supply Chain Finance and Legal
• Design GTM strategy
• Ensure alignment and consistency across all customer touchpoints

Commercial & Offer Architecture

• Own offer architecture for launches
• Run volume and revenue scenario planning to balance sales growth profitability and inventory objectives
• Partner with Finance to model outcomes and manage P&L trade-offs

Execution Excellence & Readiness

• Drive readiness across site experience systems inventory allocation merchandising and customer support
• Run GTM governance timelines and decision forums; surface risks early and drive resolution
• Operate hands-on during launches and KBMs to ensure speed quality and issue resolution

Performance Management & Optimization

• Own performance tracking lead cross-functional war rooms and executive-level reporting
• Rapidly diagnose issues and lead course correction
• Capture document and institutionalize learnings to continuously improve Samsungs GTM execution

Leadership & Influence

• Lead through influence in a highly matrixed global organization
• Align senior stakeholders with competing priorities
• Serve as a trusted thought partner on GTM strategy and execution

Skills and Qualifications

• 812 years in go-to-market category management commercial leadership or strategy.
• Proven ownership of complex high-stakes launches and peak commercial events with measurable revenue impact
• Experience in large matrixed organizations
• Experience engaging with VP-level stakeholders
• Strong exposure to e-commerceand/or consumer electronics
• Bachelors degree required; MBA or equivalent strongly preferred

Core Capabilities

Strategic & Commercial Acumen

• Deep understanding of GTM mechanics: pricing promotions trade-in financing and demand shaping
• Strong P&L mindset experience in P&L simulation and sales forecasting
• Customer-backward thinking grounded in data

Operator Mindset

• Ability to move seamlessly from strategy definition to hands-on execution
• Comfort making high-impact decisions under tight timelines
• Proven ability to lead during ambiguity and incomplete information
• Strong planning prioritization and risk management skills

Cross-Functional Leadership

• Exceptional influence without authority
• Proven track record aligning diverse teams and driving decisions at speed
• Clear concise executive communication and storytelling

Analytical & Technical

• Strong command of GTM and performance KPIs
• Advanced Excel and PowerPoint skills
• Tableau experience (Desktop preferred); familiarity with Jira and Confluence

Personal Attributes

• Ownership mindset and bias to action
• High standards for execution quality and accountability
• Resilient adaptable and calm under pressure

#LI-RL2

Life @ Samsung - @ Samsung - full-time employees (salaried or hourly) have access to benefits including: Medical Dental Vision Life Insurance 401(k) Employee Purchase Program Tuition Assistance (after 6 months) Paid Time Off Student Loan Program (after 6 months) Wellness Incentives and many addition regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation based on company division and individual performance.

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