Sr Mkt Manager Member Engagement and Lifecycle

VoriHealth is an award-winning nationwide virtual-first musculoskeletal medical practice focused on evidence-based care that treats the whole person. Using a unique care model to help patients find the best path forwardVoriHealth connects patients to a trained care team that includes a nonoperative physical medicine physician a health coach navigator and a physical therapist who manage the initial patient assessment and then work to coordinate all aspects of care. We are on a mission to empower humanity to lead a healthier life.

The Senior Marketing Manager Member Engagement & Lifecycle will own the end-to-end member journey - from enrollment and activation through ongoing engagement and retention. This role partners deeply with Product Implementation and Account Management to deliver compliant effective and personalized member communications.

This role owns both strategy and execution of member lifecycle systems and outcomes.This role reports directly to theSenior Director of Marketing and Member Experienceand is fully remote.

WhatYoullDo:â

• Essential Functions:

• Own the member lifecycle framework: build awareness invite enroll activate engage retain

• Define success metrics and conversion benchmarks for each stage

• Identifyand prioritize opportunities to improve member engagement

• Optimizeenrollment flows and onboarding journeys

• Partner with Product to improve activation experiences

• Test and iterate on messaging timing and channels

• Own planning and execution of email SMS push call and direct mail campaigns

• Build and manage journeys triggers and segmentation

• Ensure partner- and population-specific customization

• Work closely with Implementation and Account Management to follow partner rules

• Ensure compliant messaging across health plans and employer groups

• Document and govern communication standards

• Track engagement enrollment activation and retention metrics

• Run A/B tests and experiments to improve funnel performance

• Report insights and recommendations to leadership

• Partner with cross-functionalteamsin collaborationonactivation and in-app experience;Implementation & Account Management; andLegal/Compliance.

• Experience with systems &toolsownershipwith BrazeMember segmentation and journey logicPreference managementEngagementand conversion reporting

• Perform Other projects and duties as assigned

WhoYou Are:â

• :

• 5-7 years lifecycle or growth marketing experience in B2B2C or healthcare

• Deep experience with enrollment and member engagement

• Strong systems thinker with hands-on marketing automationexpertise

• Experience working in regulated environments

• Proven experience developing andoptimizingmulti-channel campaigns with measurable outcomes.

• Strong analytical skills comfortable working with data to inform strategies and decisions.

• Familiarity with marketing automation platforms (e.g. Braze) and testing tools.

• Exceptional written and verbal communication skills with a member-first mindset.

• Deep empathy for users especially across underserved or diverse populations.

• Strong project management skills; able to juggle multiple priorities and meet deadlines in a fast-paced environment.

• Knowledge of HIPAA compliance and experience working in regulated industries.

• Work authorization/security clearance requirements:â

• Authorized or able to provide required documents to work in United States

• Physical Requirements/Work Environment:â

• Remote work environmentwith some travelfor meetings as needed ( 10%)

• While performing the duties of this job the employee may be regularlyto stand sit talk hear reach stoop kneel and use hands and fingers tooperatea computer telephone and keyboard.â

• Specific vision abilities required by this job include close vision requirements due to computer work.â

Company Benefits

At Vori Health we believe in fostering a supportive and rewarding work environment for our team members. We offer a comprehensive benefits package designed to support your overall well-being growth and work-life balance:

• Competitive Salary: We offer competitive pay based on experience skillset and the value you bring to the team.
• Equity Options: As part of our commitment to long-term success we offer equity options giving you the opportunity to share in the growth of the company.
• Health & Wellness: Our health benefits include medical dental and vision coverage to keep you and your family healthy. We also offer wellness programs and mental health resources to help you thrive both personally and professionally.
• Retirement Plans: We provide a 401(k) plan and Roth options to help you plan for the future and enjoy peace of mind.
• Paid Time Off (PTO): Enjoy generous paid time off including vacation days holidays and sick leave to recharge and maintain a healthy work-life balance.
• Fully Remote Work: Work from your home or private office location! We offer a flexible fully remote work environment that allows you to manage your workspace in a way that best suits your lifestyle.
• Professional Development: We encourage continuous learning and growth with access to training resources and Professional Development stipend for further education.
• Parental Leave: We offer paid parental leave to support team members through important life moments whether youre welcoming a child or expanding your family.
• Employee Assistance Program (EAP): Access confidential counseling and support for personal or work-related challenges to maintain your well-being along with additional employee assistance programs.

Were committed to creating a workplace where you can grow succeed and achieve your best. Come join our team and enjoy the benefits of a company that values its team members we call Vorriors!

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EEO Statement:â

VoriHealth is an Equal Opportunity Employer. We are committed to a work environment that supportsinspiresand respects all individuals without discriminationon the basis ofrace color religion sex sexual orientation gender identity marital status age disability national or ethnic origin military service statuscitizenshipor other protected characteristics.â