Senior Programmatic Media Buyer (Remote) Gdm (Gray Media Group)

About Gray Media:

Gray Media or Gray is a multimedia company headquartered in Atlanta Georgia formally known as Gray Television Inc. The company is the nations largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Grays additional media properties include video production companies Raycom Sports Tupelo Media Group and PowerNation Studios and studio production facilities Assembly Atlanta and Third Rail Studios.

We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package including:

• Comprehensive Medical(Rx) Dental and Vision Coverage
• Health Savings Account with Company contributions
• Flexible Spending Account
• Employer-paid life and disability benefits
• Paid parental leave benefits
• Adoption and Surrogacy Benefits
• 401(k) Plan including matching and profit-sharing contributions
• Employee Assistance Program
• Voluntary benefits including Hospital Indemnity Critical Illness Accident Insurance and supplemental life insurance coverage
• Paid Time Off including Relocation PTO
• Focus on Caring

Salary/Wage:

$60000 - $85000/yr.

Shift and Schedule:

Mon. - Fri. (9:00 am - 6:00 pm)

Job Type:

Full-Time

Job Summary/Description:

Gray Digital Media is seeking a dynamic and results-oriented Sr. Programmatic Media Buyer to join our innovative this role youll leverage your expertise to develop complex campaigns within The Trade Desk and other DSPs to achieve desired results manage budgets and bid strategies to maximize performance. This will also provide internal and client-facing insights on digital campaign performance and reporting. This is a remote position.

Duties/Responsibilities include (but are not limited to):

- Extensive Knowledge of campaign builds in The Trade Desk and other DSPs using effective media buying strategies and overseeing the day-to-day execution and optimizations
- Drive new ideas and execution to improve the performance of campaigns including account structure bidding strategy ad format and audience targeting
- Ensure campaigns KPIs are met and within budget requirements tracking costs and ROI
- Contribute to building and analyzing reports on campaign success developing a summary for sales teams to utilize in current and future opportunities
- Displays excellent communication and can prioritize tasks in a high-volume environment.
- Ability to both pace and optimize on a daily basis
- Helps team members with troubleshooting and communication
- Other Duties as assigned

Qualifications/Requirements:

- 3 years of digital marketing experience in DSPs across display video audio DOOH Streaming TV Omnichannel and gaming
- The Trade Desk Edge Academy is preferred along with experience in Koaki
- Demonstrated ability to create analyses that move beyond an explanation of What happened to why it happened and then to what should be done.
- Excel power user (pivot tables vlookup index match charts etc
- Experience with Google Analytics pixel creation and implementation and Google Tag Manager.
- Team Player
- Thieves in a high-volume fast-paced environment
- Ability to meet multiple deadlines in a deadline-driven environment

If you feel youre qualified and want to work with a great group of people go to you may type in the job title station call letters or click on apply now upload your resume cover letter and references

(Current employees who are interested in this position can apply through theGray-TV UltiPro self-service portal)

GDM/Gray-Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin age disability or addition to federal law requirements Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

Gray Media expressly prohibits any form of workplace harassment based on race color religion gender sexual orientation gender identity or expression national origin age genetic information disability or veteran status. Improper interference with the ability of Grays employees to perform their job duties may result in discipline up to and including discharge.

Required Experience:

Senior IC