Senior Digital Brand Marketing (SportswearTeamsports), Singapore (SEA&I)

WHO YOULL WORK WITH

This role reports to the Manager of Digital Brand Marketing for Southeast Asia & India (SEA&I) and sits within the SEA&I Digital Marketing team. Youll collaborate with Brand Retail Media Brand Creative and cross-functional partners across SEA&I Asia Pacific Latin America (APLA) and Global teams to deliver major brand initiatives and seamless consumer experiences.

WHO WE ARE LOOKING FOR

Were looking for a seasoned digital brand marketer who thrives at the intersection of creativity strategy and data. This individual will lead disruptive digital strategies for Sportswear Team Sports and other categoriesbalancing brand storytelling with business impact. They should have a strong passion for sport and culture a pulse on community trends and the ability to inspire teams through bold ideas. The ideal candidate combines strategic thinking with creativity leverages insights to drive innovation and brings a collaborative fast-paced mindset to every project.

Key Qualifications:

• Based in Singapore

• Minimum 3 years of marketing experience including significant exposure to digital/app marketing

• Bachelors degree in marketing Communications or related field

• Proven ability to lead and execute high-impact marketing campaigns; sports-related experience is a plus

• Expertise in marketing analytics and creative planning with a test-and-learn mindset

WHAT YOULL WORK ON

Youll own the digital brand plans for Sportswear / Team Sports in SEA&Idelivering disruptive ideas and orchestrating end-to-end digital experiences that ignite the brand and drive growth.

Core Responsibilities:

• Lead and integrate digital brand strategy for Sportswear / Team Sports focusing on seasonal concepts product marketing and athlete moments

• Create compelling hooks to bring consumers on-platform to experience products athletes and stories

• Manage the full run-of-show for integrated digital marketing plans across owned platforms and partner channelsfrom briefing to go-live

• Act as subject matter expert for Nike App and key social platforms leveraging capabilities to enhance brand experience

• Drive strong partnerships with cross-functional teams and external agencies to amplify brand moments

• Stay ahead of industry sport and marketplace trends to inform plans and create authentic consumer connections