(USA) Senior Manager, Marketing Planning And Strategy
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Job Location:
San Bruno, CA - USA
Monthly Salary:
$ 117000 - 234000
Posted on:
10 hours ago
Vacancies:
1 Vacancy
Job Summary
Position Summary...
What youll do...
SeniorManagerContent Innovations Walmart Connect
About Walmart Connect
Walmart Connect helps brands reach Walmarts 150 million weekly shoppers through powerful omnichannel media solutions. By combining Walmarts scale data and retailexpertise we create meaningful connections between advertisers and customers.
As our retail media business accelerateswereexpanding the systems infrastructure and operational rigor that enable teams to deliver consistent compelling storytelling at scale. We are investing in a content engine that unifies strategy across vertical industry and centralized content teamsempowering the organization to move faster smarter and more efficiently.
Role Overview
The Senior Manager Content Innovation leads the evolution of how content is created scaled and activated across Walmart Connect. This roleis responsible foridentifying piloting and operationalizing new tools technologies and frameworksparticularly AI-driven solutionsthat increase speed personalization and efficiency whilemaintainingbrand integrity.
This leader works at the intersection of content strategy technology and operations partnering closely with vertical industry sales enablement legal and systems teams to bring innovation into everyday workflows.
Key Responsibilities
Content Innovation Strategy
- Define and own the content innovation roadmap in alignment with Walmart Connect business priorities.
- Identifyopportunities where AI automation ornew contentmodels can unlock scale and efficiency.
- Balance experimentation with operational rigor ensuring innovations are scalable and sustainable.
AI & Emerging Technology Enablement
- Lead pilots and deployments of AI-powered tools for content creation summarization tagging personalization and insights.
- Partner with Legal Privacy and Brand teams toestablishresponsible AI guidelines and governance.
- Translate complex technology concepts into practical usable workflows for content and sales teams.
Modular & Scalable Content Frameworks
- Design modular reusable content frameworks that enable rapid customization by vertical and industry teams.
- Enable build once personalize many approaches that reduce duplication and improve reuse.
- Partner with Edit Ops to ensure frameworks meet quality and compliance standards.
Experimentation & Pilot Programs
- Run structured pilots and proofs-of-concept fornew contentformats workflows and enablement experiences.
- Define success metrics gather feedback anddeterminego-forward recommendations.
- Scale successful pilots into core operating models in partnership with Systems.
Cross-Functional Partnership
- Collaborate with Systems to integrate innovation into platforms like Seismic.
- Partner with Vertical Industry Sales and Marketing leaders to ensure innovations addressreal businessneeds.
- Act as a thought partner and advisor on the future of content enablement at Walmart Connect.
Measurement & Impact
- Define KPIs to measure adoption productivity gains time-to-market improvements and content effectiveness.
- Use data and insights to refine the innovation roadmap and prioritize investments.
Qualifications
- 810 years of experience in content strategy innovation marketing operations or digital transformation.
- Demonstrated experience leading AI or automation initiatives in a content or enablement environment.
- Strong understanding of content workflows governance and enterprise brand considerations.
- Proven ability to lead experimentation and translate pilots into scalable solutions.
- Excellent stakeholder management and executive communication skills.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility see .
San Bruno California US-08848: The annual salary range for this position is $117000.00 - $234000.00
Hoboken New Jersey US-10279: The annual salary range for this position is $108000.00 - $216000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
- Stock
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Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed there are no minimum qualifications.
Bachelors degree in Business Marketing Communications or related field and 3 years experience in marketing or related field OR 7 yearsexperience in marketing or related field.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed there are no preferred qualifications.
Leading cross-functional projects Marketing or related field Supervisory experienceMasters: Business AdministrationPrimary Location...
850 Cherry Avenue San Bruno CA 94066-3031 United States of AmericaWalmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.Required Experience:
Senior Manager
Key Skills
- Marketing
- Data Visualization
- Tableau
- Customer Segmentation
- Microsoft Powerpoint
- Investment Banking
- Strategic Planning
- Financial Modeling
- Customer relationship management
- Management Consulting
- Google Suite
- Analytics
About Company
Walmart started with one man. In 1962, Sam Walton began with just one store and one mission: help people save money so they could live better. As a growing global digital enterprise and with over 11,500 stores, we maintain Mr. Sam’s vision, but now, we are able to help more customers ... View more
