Marketing Technology Manager

MAIN PURPOSE OF JOB

The Manager: Marketing Technology (MarTech) is responsible for managing the operational delivery optimisation and integration of the organisations marketing technology platforms and solutions. The role ensures that marketing systems marketing databases mobile apps (Mediclinic Baby) automation analytics and customer data platforms are effectively utilised to enable personalised compliant and data-driven marketing initiatives. This includes overseeing daily MarTech operations managing a team of Program Coordinators ensuring vendor and stakeholder alignment and embedding governance standards (e.g. POPIA ASA). The position provides expertise to maximise ROI from marketing technology investments and supports the strategic objectives of the Marketing and Digital functions.

KEY RESPONSIBILITY AREAS

MarTech Platform Management: Oversee and optimise the performance integration and utilisation of marketing technology platforms (CRM mobile apps (Mediclinic Baby) campaign automation analytics CMS). Ensure alignment with marketing and business objectives.

Data Strategy & Governance: Establish and maintain data quality standards and data management across all MarTech platforms. Ensure data integrity standardisation and seamless integration between systems to enable personalised customer experiences and accurate reporting.

Team Leadership & Coordination: Lead and develop Program Coordinators ensuring delivery of program activities adherence to timelines and continuous skills development. Foster a collaborative and high-performance culture.

Compliance & Governance: Ensure MarTech operations adhere to internal governance POPIA ASA GDPR and other regulatory requirements. Maintain audit trails vendor compliance and risk management frameworks.

Stakeholder Engagement: Collaborate with internal stakeholders and external vendors to align MarTech initiatives with business needs. Act as key liaison for system enhancements and issue resolution.

Performance Measurement & Reporting: Establish KPIs for MarTech effectiveness provide analytics and insights to measure ROI of campaigns and prepare reports for leadership decision-making.

Budget & Vendor Management: Manage MarTech budgets contracts and vendor relationships. Ensure cost-effective procurement and optimal use of marketing technology investments

REQUIRED EDUCATION

Essential Education:

• Bachelors Degree in Marketing Information Systems Business or related field (NQF 7)

Desired Education:

• Honours Degree (NQF 8) in Marketing Information Systems or Digital Strategy. Certification in project management (Agile PRINCE2 Scrum).
• Vendor-specific MarTech certifications (e.g. Microsoft Salesforce HubSpot Adobe Experience Cloud)

REQUIRED EXPERIENCE

Essential Experience:

• 5 years hands-on experience with marketing technology platforms (CRM marketing automation leads and contact management segmentation analytics tools).
• Prior experience in regulatory compliance frameworks (POPIA GDPR ASA). Team leadership and vendor management experience

Desired Education:

• Private healthcare industry exposure. Experience with advanced data analytics marketing ROI measurement and integration with enterprise systems (ERP clinical CRM).

REQUIRED JOB SKILLS AND KNOWLEDGE