Content Marketing Manager

Experience:- 5-8 years (B2B SaaS fintech payments or enterprise tech)

Responsibilities: 5-8 years of content writing experience in B2B SaaS fintech payments or enterprise tech. Strong leadership organizational and cross-team collaboration abilities including stakeholder management and executive communication. Creativity combined with rigorous project management and the ability to work independently and strategically. Proven ability to write thought-leadership content whitepapers and long-form strategic pieces. Deep understanding of digital channels (blog social media product pages) SEO performance analysis and content management tools. Strong grasp of financial workflows business operations payments and compliance (or ability to learn fast). Ability to simplify complex concepts into engaging actionable content. Understanding of SEO/GEO topic clusters and content strategy. Experience using AI tools (ChatGPT Claude Jasper) to accelerate research outlining and drafting while maintaining a strict human touch Portfolio with samples of thought leadership product content and long-form writing (required)

1. Own end-to-end content strategy Develop and execute the overarching content strategy aligning all communications with brand guidelines and key business objectives. Create and maintain a content calendar managing production of thought leadership product messaging website copy sales collateral and marketing campaigns. Lead and mentor other team members like writers designers analysts and manage agency/vendor relationships when needed. Analyze competitor strategies and market trends to refine content positioning and ensure differentiation. Own quality control success monitoring and process improvements for brand and content initiatives. 2. Thought Leadership & Industry POV Stay current with industry trends and regulatory changes; proactively propose new content topics to address emerging fintech developments. Write authoritative content on business banking AP automation Payments compliance and financial operations. Build OPENs voice as a category leader through insights-driven storytelling. Create articles opinion pieces trend reports and deep-dive industry explainers.

3. Product & Website Content Write and optimize product descriptions and campaign copy that align with OPENs brand language and voice Develop crisp compelling product messaging for accounts payable banking payment gateway (for Zwitch) and other financial products. Write and update website copy landing pages feature pages and product walkthrough content. Translate technical product features into clear value-driven benefits. 4. Sales Enablement Content Work closely with sales teams to create: pitch decks one-pagers case studies product brochures solution briefs Ensure all sales artifacts follow consistent brand language and positioning. 4. Sales Enablement Content Work closely with sales teams to create: pitch decks one-pagers case studies product brochures solution briefs Ensure all sales artifacts follow consistent brand language and positioning.

5. Long-Form Content (SEO Demand Gen) Write research-backed blogs guides whitepapers and lead magnets. Conduct keyword research and collaborate with SEO team on content optimization. Build content clusters and pillar pages to drive organic growth. 6. Short-Form Content Write high-performing concise persuasive content for social media channels announcements feature drops campaigns reels scripts and ads. Own creative content for digital marketing WhatsApp Email newsletters sales collateral and product launch artifacts. 6. Short-Form Content Write high-performing concise persuasive content for social media channels announcements feature drops campaigns reels scripts and ads. Own creative content for digital marketing WhatsApp Email newsletters sales collateral and product launch artifacts. Work with design and social teams to maintain brand consistency across formats. 7. Cross-Functional Collaboration Partner with product managers sales teams data teams and founders to extract insights and convert them into powerful narratives. Coordinate with sales to understand customer pain points and incorporate them into content