Marketing Manager
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Job Location:
Woodinville, WA - USA
Yearly Salary:
$ 85000 - 95000
Posted on:
18 hours ago
Vacancies:
1 Vacancy
Job Summary
Benefits:
- 401(k)
- 401(k) matching
- Employee discounts
- Flexible schedule
- Health insurance
- Paid time off
- Wellness resources
- Dental insurance
- Vision insurance
Marketing Manager
Location: Bothell WA
Department: Marketing
Reports To: President
Employment Type: Full-Time Exempt
Department: Marketing
Reports To: President
Employment Type: Full-Time Exempt
Eastside Exterminators is a locally rooted pest control and home services company serving the greater Puget Sound region. We are proud of our long-standing reputation commitment to our communities and focus on doing the right thing for our customers and employees. Eastside Exterminators is also part of the Anticimex network allowing us to stay locally operated while benefiting from shared best practices and industry expertise.
Position Overview
The Marketing Manager is responsible for leading growth-focused data-driven marketing efforts that support customer acquisition retention and route density for Eastside Exterminators. This role plays a critical part in driving profitable growth while strengthening our trusted local brand.
This position balances strategy with hands-on execution and works closely with Operations Sales Finance HR and field leadership to ensure marketing efforts align with technician capacity seasonal demand and business priorities. The Marketing Manager will also lead and develop a small in-house marketing team.
Key Responsibilities
Growth & Local Market Execution
- Develop and execute local marketing strategies that support revenue growth and customer lifetime value
- Align campaign timing and spend with seasonal demand technician capacity and service mix (recurring one-time specialty services)
- Drive local market visibility while maintaining brand consistency
Digital & Performance Marketing
- Manage and optimize key digital marketing channels including:
- Local SEO and Google Business Profiles
- Google Ads and Google Local Services Ads (LSA)
- Website performance landing pages and conversion optimization
- Email marketing and CRM-based lifecycle campaigns
- Social media presence and online reputation
- Local SEO and Google Business Profiles
- Ensure marketing efforts focus on lead quality and booked jobs not just lead volume
Customer Lifecycle & Retention
- Partner with Operations and Customer Service to support renewals upsells and seasonal service campaigns
- Use performance and customer data to segment audiences and tailor messaging
- Support recruiting marketing initiatives in partnership with HR as needed
Analytics Reporting & ROI
- Track and report on marketing KPIs such as leads booked jobs cost per lead conversion rates and ROI
- Ensure transparency and accountability for marketing spend in partnership with leadership
- Use data and insights to continuously improve performance and efficiency
Leadership & Collaboration
- Lead coach and develop a small marketing team
- Set clear goals priorities and performance expectations
- Promote collaboration and cross-functional partnership
- Act as a trusted marketing advisor to leadership
Additional Responsibilities
- Stay current on trends in pest control home services marketing and digital platforms
- Participate in occasional evenings or weekends to support launches or seasonal initiatives
- Perform other duties as assigned
Supervisory Responsibilities
This role directly manages approximately one (1) marketing team member including responsibilities for hiring onboarding training performance management coaching and corrective action in accordance with company policy and Washington State employment laws.
Qualifications
Education & Experience
- Bachelors degree in Marketing Business Communications or a related field preferred
- Minimum of five (5) years of progressive marketing experience
- Experience in pest control home services or other route-based service industries strongly preferred
- Prior people-management experience preferred
- Equivalent combinations of education and experience will be considered
Skills & Competencies
- Strong understanding of local and performance-based marketing
- Ability to balance growth goals with operational realities
- Comfort working with data dashboards and financial metrics
- Strong communication prioritization and problem-solving skills
- Ability to collaborate across departments and influence outcomes
Technology
- Experience with CRM systems and marketing analytics tools (PestPac or similar field-service CRMs a plus)
- Proficiency in Microsoft Office (Word Excel Outlook)
Work Environment
- Primarily office-based with extended computer use
- Occasional local travel for meetings vendors or community engagement
Compliance Notice
This position is classified as exempt under Washington State and federal law and must meet applicable salary thresholds in effect at the time of hire and throughout employment.
Compensation: $85000.00 - $95000.00 per year
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability status protected veteran status or any other characteristic protected by law.
Required Experience:
Manager
Key Skills
- Business Development
- Customer Service
- Apache
- Market Research
- Customer Relationship
About Company
Eastside Exterminators At Eastside Exterminators, we’ve been the trusted pest control experts in the Greater Seattle area since 1969, growing into one of the largest operators in Washington and ranking among the top 100 in the nation. Our success comes from our carefully cultivated cu ... View more
