Marketing Tactical Leader

Drive the profitability and strategic growth of the brand within the SU (Strategic Sales Unit). This includes full P&L accountability leading product and pricing strategies managing marketing campaigns and ensuring strong alignment across functions to deliver business growth targets. The role is a critical connector between marketing sales agronomy finance and operations translating business strategy into impactful market actions.

Responsibilities

• P&L Management
• Ensure the achievement of the business growth targets
• Manage full P&L and maximize portfolio gross profit
• Influence end to end performance across the strategic unit
• Planning (SPP SOP FCST)
• Build and secure S&OP/Forecast numbers managing Risks and Opportunities
• Develop strategic portfolio plan (SPP) considering product strategy GP% cost and brand plan

Campaigns (Pricing and Promotion)

• Monitor and anticipate market dynamics (competitors growers pricing trends)
• Lead campaign design and approval; ensure successful execution;
• Ensure competitive and profitable pricing strategy;
• Build and promote value proposition messagens in collaboration with Agronomy and Communication teams
• Define promotional strategies and align with communication team
• Ensure campaign alignment with go to market strategy and access strategy
• Leverage financial tools to enhance campaigns
• Ensure timelty offer launches and track performance (volume pricing autonomy)
• Manage and aproval prices and discount
• Build and manage campaing Risks and Opportunities

Product and Portfolio Management

• Define 2 year product strategy and align demand in SPP and BAP
• Manage comercial PLC (Launching and ramp up volume)
• Support development of 5 year plan
• Create and manage demand generation strategy with Agronomy and Sales teams
• Create the product value proposition
• Contribute to advancement go/no-go and channeling processes

Marketing and Regional Alignment

• Build tactical marketing plans in alignment with Sales and Agronomy
• Support regional business plans
• Align cross-functional stakeholders (Agronomy Finance Pricing Sales Operations P&S Communication Product Manager)
• Manage actions to gain market share
• Ensure strong regional presence and aligmenet with farmer/distributor agenda
• Provide inputs on access and strategies for go to market team

WL5A

Qualifications :

Required:

• Solid experience in portfolio management brand strategy and marketing execution
• Strong finantial acumen with proven P&L management
• Strong technical knolodge in seeds crops
• Deep understanding of agricultural markets especially seeds and technology
• Expertise in campaign management pricing strategy and product launches
• Strong cross fucional collaboration and influence skills
• Ability to navigate S&OP forecasting and integrated planning process
• Familiarity with CRM tools BI systems and market tracking tools.

• Advance English

Critical success factors & key challenges

• Ability to connect long term strategy with short term execution
• Proactive and data driven decision making
• Strong stakeholder management and communication accross teams
• Execution excellence in complex and dynamic market environments
• Clear ownership of results and collaborative leadership mindset

Additional Information :

Important:

Beyond just believing in the power of diversity Syngenta promotes an inclusive culture that embraces differences in all its forms. Here we believe that the feeling of belonging allows people to be the best versions of themselves building an increasingly welcoming and productive environment.

• All candidates qualified for our positions without distinction of race gender age nationality or disability.
• This position requires immediate job availability.
• This position does not include relocation support.

Continue your development in a leading company that brings the potential of plants to life

#LI-Hybrid

Remote Work :

No

Employment Type :

Full-time