Senior Digital Marketing Associate AEO, GEO and AI Search Lead

About this role

We are passionate about the credit card products we offer and want to reach as many new customers as possible. We have big ambitions as a team to support business growth and to continue to deliver exceptional market-leading experiences for our customers. This is where you come in.

Working collaboratively with the wider marketing team external agencies and teams across the business you will find and deliver opportunities to improve our connection with our customers across AI Search channels and enhance our strategies with AI and other market leading technologies - helping our business to grow. As we work in a highly regulated industry you will need to balance pursuing growth opportunities while also communicating and appropriately managing all of this you will be supported by a great team with shared goals and who care about your development.

What youll do

• Take ownership of AI insight and strategy within Search - driving visibility of our brand within AI / Generative Search channels understanding AI market trends and exploring opportunities to use AI to enhance Search strategy

• Collaborate with the teams SEO lead to ensure our SEO strategy supports GEO - i.e is effective for AI / Generative Search visibility

• Oversee our site structure AI-specific technical files metadata and schemas making sure that content is machine readable - including to LLMs / Generative Search Engines

• Build Off-Site Authority by managing the brands reputation on source platforms that AI models favor and collaborating closely with the PR team

• Design advanced prompts to simulate user intent clusters and audit existing content for AI readability

• Explore additional opportunities to improve GEO and develop a roadmap for a GEO agenda prioritizing between initiatives and working with internal stakeholders to align on a delivery plan

• Advance monitoring of the brands performance in AI Search channels and the use of AI in the Search landscape - identify trends and actionable insights and surfacing these to the team and wider business through regular reporting

• Play a key role in our AI Marketing working group: continuously assess evolving AI market dynamics and scope opportunities to use AI and other leading technologies to enhance our customer experiences or support marketing strategy delivery

• Understand the customer journey inside AI chats including how to optimise the experience and deliver business growth

• Collaborate with the teams Adtech lead to ensure our Search data infrastructure supports our AI strategy

• Collaborate with Product and Engineering to ensure APIs and content delivery systems are AI-crawlable

What were looking for

• Youll have a passion to learn will want to make a positive difference and be excited about how we can grow

• Youll want to think about interesting difficult problems share your thoughts and make recommendations - and be able to think creatively and explore different routes to solving problems

• Youll be a great communicator able to effectively convey messages to our marketing partners and senior stakeholders within the business - and you enjoy working collaboratively with associates from across the business.

• Youll be able to take ownership of your area and work with a proactive mindset - taking the initiative to identify and drive opportunities and prioritising effectively across multiple projects and deliverables

• Youll have good experience in SEO including in optimising technical site structure.

• Youll also understand key dynamics of AI / Generative (vs traditional) Search and ideally have some experience in GEO.

• Youll have a deep understanding of how Large Language Models (LLMs) like Gemini GPT-5 and Claude retrieve summarise and rank information.

• Youll have experience in structuring content with direct declarative answers to maximize citation probability.

• Youll understand AI-specific protocols to proactively invite or guide model crawlers.

• Youll be excited by the opportunities and challenges of using new technologies and have experience in designing and implementing new innovative experiences and/or processes.

• Youll have good judgement: youll be able to assess risks and opportunities and balance trade offs to identify the smartest path to our goals

• Youll have strong reasoning skills and - whether demonstrated through academic or professional experience - youll be at ease with numbers and data and enjoy solving problems with these components

• Youll have experience in a high-growth organization where you were accountable for KPIs

Where and how youll work

This is a permanent position and can be based in our Nottingham or London offices.

We have a hybrid working model which gives you flexibility to work from our offices and from home.

Were big on collaboration and connection so youll be based in our Nottingham or London office 3 days a week on Tuesdays Wednesdays and Thursdays.

Many of our associates have flexible working arrangements and were open to talking about an arrangement that works for you.

Whats in it for you

• Bring us all this - and youll be well rewarded with a role contributing to the roadmap of an organisation committed to transformation

• We offer high performers strong and diverse career progression investing heavily in developing great people through our Capital One University training programmes (and appropriate external providers)

• Immediate access to our core benefits including pension scheme bonus generous holiday entitlement and private medical insurance with flexible benefits available including season-ticket loans cycle to work scheme and enhanced parental leave

• Open-plan workspaces and accessible facilities designed to inspire and support you. Our Nottingham head-office has a fully-serviced gym subsidised restaurant mindfulness and music London you can heighten your mood with a run on our rooftop running track or an espresso at the Workshop Coffee café

What you should know about how we recruit

We pride ourselves on hiring the best people not the same people. Building diverse and inclusive teams is the right thing to do and the smart thing to do. We want to work with top talent: whoever you are whatever you look like wherever you come from. We know its about what you do not just what you say. Thats why we make our recruitment process fair and accessible. And we offer benefits that attract people at all ages and stages.

We also partner with organisations including the Women in Finance and Race At Work Charters Stonewall and upReach to find people from every walk of life and help them thrive with us. We have a whole host of internal networks and support groups you could be involved in to name a few:

• REACH Race Equality and Culture Heritage group focuses on representation retention and engagement for associates from minority ethnic groups and allies

• OutFront to provide LGBTQ support for all associates

• Mind Your Mind signposting support and promoting positive mental wellbeing for all

• Women in Tech promoting an inclusive environment in tech

• EmpowHER - network of female associates and allies focusing on developing future leaders particularly for female talent in our industry

If you require a reasonable adjustment please contact All information will be kept confidential and will only be used for the purpose of applying a reasonable adjustment.