Senior Consumer Marketing Manager – Portfolio
Share
Job Location:
Amsterdam - Netherlands
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Job Title
Senior Consumer Marketing Manager PortfolioJob Description
Your Challenge:
The Senior Consumer Marketing Manager Portfolio ensures a winning global portfolio that maximizes penetration premiumization and category growth. The role defines portfolio architecture and orchestrates the global 3-year roadmap and sufficiency reviews and acts as the cross-category subject-matter expert on portfolio strategy. By aligning global innovation principles with regional and channel needs the role secures that the portfolio is both consumer-relevant and commercially sufficient enabling consistent growth and competitive advantage across markets.
Your role:
Portfolio Strategy
Lead development and articulation of Sonicare portfolio strategy (global and key regions)
Partner with R&D to develop and articulate product platform strategy (trade offs between feature / performance build up BOM UI and market needs)
Cross-portfolio product capability and enabler development (e.g. Mature accessories CMF new product features new services outside of range-specific projects)
Orchestrate portfolio architecture role of each category and tier linked to Penetration & Premiumization
Ensure alignment of portfolio strategy with consumer insights category and channel priorities and long-term category growth ambitions
Partner with BPL Team on Channel and Mix strategies/targets
Region and Channel adaptation aligned views on global vs local/differentiated
Roadmap & Innovation Sufficiency
Define NPI MLU and CI principles and cadence (incl. accessories)
Lead 3Y roadmap cadence vs Region and ensure SPOR sufficiency ensuring the portfolio meets consumer and commercial needs across Regions channels and price tiers
Orchestrate Sufficiency Reviews across categories
Cross-category Subject-Matter-Expert
Act as a global SME on portfolio strategy advising BU and Regions on cross-category initiative
Lead cross-category roadmap and initiatives (eg sustainability claims)
Design develop and enable winning Club channel 3Y plan
Incorporate China L4G into Global innovation strategy and roadmap
Youre the right fit if:
You bring 8-10 years of relevant experience in consumer marketing product marketing portfolio management and/or business management experience
Knowledge of the dynamics of marketing / brand management of consumer products/FMCG including new product / category introductions.
Proven record of accomplishment with global consumer / retail brands with a demonstrated ability to work with multiple and diverse markets.
Strong analytical and communication skills.
Excellent project management skills and broad interests that allow you to create multi-disciplinary environments that inspire and motivate others.
Ability to collaborate with local marketing and sales teams and create network within and outside the organization
Master degree in Business Administration Marketing or related fields with excellent academic track record
How we work together
We believe that we are better together than apart. For our office-based teams this means working in-person at least 3 days per week.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters and we wont stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
Learn more about our business.
Discover our rich and exciting history.
Learn more about our purpose.
If youre interested in this role and have many but not all of the experiences needed we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.
Required Experience:
Manager
Key Skills
- Project / Program Management
- Project Portfolio Management
- Portfolio Management
- Credit Analysis
- Banking
- Pricing
- Analysis Skills
- Project Management
- Financial Analysis
- Budgeting
- Property Management
- Contracts
About Company
Philips has been revolutionizing lighting for over 125 years. We pioneered the world changing development of electric light and LED, and are now leading the way in intelligent lighting systems. Our deep understanding of how lighting positively affects people, enables us to deliver inn ... View more
