Senior Engineer Data & Marketing Technology

Via is on a mission to create public transportation systems that provide far greater access to jobs healthcare and education. Our platform serves as the technology backbone for modern transit networks transforming antiquated and siloed public transportation systems into smart data-driven and efficient digital networks. With hundreds of agency partners in 30 countries Via is recognized as the leading transportation technology and service provider for governments.

This is the beginning of a new era: Via has grown from a startup to a public company and is listed in New York Stock Exchange (NYSE: VIA).

As a Senior Engineer - Data & Marketing Technology youll serve as the strategic and technical leader of our complete marketing technology ecosystem. The impact of this role is huge as the marketing team supports multiple audiences: B2G (thousands of transit decision makers) B2C (hundreds of services) Investors (Via is a public company) and internal (1000 colleagues). This is a hands-on operational and strategic role focused on translating marketing goals into reality: designing building measuring success scaling and optimizing the systems that power Vias marketing engine.

What Youll Do:

• Build internal tools and enable the team to do so: Stay ahead of emerging tech and foster a culture of experimentation especially with AI.
• Promote best practices in the use of our technology stack. Evaluate suitable technology partners. Champion collaborative hands-on upskilling.
• Serve as the tech owner for Vias CRM (HubSpot) and collaborate with internal specialists to oversee all aspects including: development with component-based scalable system and account-based marketing (ABM) personalization implement SEO and GEO pages: Maintain an component-based scalable system to enable self-service for the wider templates and automation integrations and secure provisioning.
• Manage and optimize our integrated set of tools including:B2B platforms: HubSpot Salesforce (we do have a salesforce owner - this role will be collaborative).B2C comms: : Google Analytics Google Data tools: Zapier Google Tag Manager Weglot (translation) OneTrust (compliance) AppsFlyer Zoom (webinar).
• Contributing to the foundational data strategy for marketing ensuring data from disparate systems is structured harmonized and governed to create a single source of truth.
• Facilitate AI experiments based on accurate data that eventually make a difference at scale.
• Enable accurate end-to-end measurement and reporting.

Who You Are:

• Builder & prototyper mindset: You have side projects build your own tools and experiments.
• Team player: Collaborative. Ability to work with other engineers and other disciplines across the organization: Design team wider marketing department commercial team exec team product team. Ability to understand other peoples goals & constraints.
• Communication: Ability to present to a non-technical audience and advocate for excellence. Strong emotional intelligence and sound judgment.
• Growth mindset: Take feedback onboard and proactively push beyond your comfort zone to progress.
• Highly organized and detail-oriented: nothing slips through the cracks on your watch.
• Comfortable working with ambiguity juggling multiple priorities and adapting on the fly.
• Unflappable under pressure: you stay calm clear-headed and focused when the stakes are high.
• Curious proactive and solution-oriented: youre always two steps ahead.
• Hands-on experience in architecting and managing a complex MarTech stack (HubSpot and HubL Salesforce and Braze experience welcomed).
• Web dev experience (JavaScript React HTML CSS)
• Strong understanding of data engineering concepts: ETL/ELT data warehouses identity resolution event tracking attribution.
• AI: You include generative tools in your workflow and try prototypes with the ongoing stream of new tech landing on the market.
• Experience with GA4 Segment SQL Looker/Tableau or similar tools is welcome.
• Experience in tech start ups or fast-paced in-house environments is welcome.

Compensation and Benefits:

• Final salary will be determined by the candidates experience knowledge and skills. Salary reflected does not include equity or variable pay where applicable
• Salary Range: $140000 - $170000 per year
• We are proud to offer a generous and comprehensive benefits package including free medical plans and 401K matching.