Senior Analyst, Audience Strategy
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Job Location:
Atlanta, GA - USA
Monthly Salary:
Not Disclosed
Posted on:
11 hours ago
Vacancies:
1 Vacancy
Job Summary
With a career at The Home Depot you can be yourself and also be part of something bigger.
Position Purpose:
The Senior Analyst Audience Strategy is a key member of The Home Depots Audience Marketing Center of Excellence (COE) which oversees consumer audience strategy for paid and owned advertising efforts. This role ensures accurate and scalable audience activation across paid media and marketing channels.
As part of the Audience COE the Senior Analyst is responsible for the operational execution of audience creation activation governance and data quality monitoring in partnership with Marketing Operations. The role collaborates with cross-functional teams to ensure audience segments are efficiently delivered to relevant platforms maintained with integrity and compliant with established standards.
Additionally the Senior Analyst partners with analytics and measurement teams to deliver reporting and insights that optimize audience performance and inform strategic decisions. This role will also support audience testing and learning initiatives drives workflow improvements and helps establish consistent audience usage across The Home Depots marketing ecosystem.
Key Responsibilities:
- 30% - Audience Syndication Operations - Support syndication of audience segments to marketing and media channels ensuring accuracy and timeliness. Provides operational support for channel syndication and audience management.
- 25% - Catalog Maintenance Catalog Maintenance - Develop and maintain marketing measurement frameworks dashboards and Maintain and update the central audience catalog with detailed documentation of audience definitions and metadata.
- 5% - Compliance Support - Partner with internal teams to ensure audience activations comply with data governance policies.
- 15% - Data Quality & Issue Resolution - Collaborate with Marketing Operations and user support teams to monitor data sizing delivery etc. and resolve issues.
- 10% - Process Improvement & Documentation - Identify opportunities to streamline workflows and contribute to playbooks and training materials.
- 15% - Test & Learn Support - Assist in the setup tracking and measurement of audience-focused test & learn initiatives.
Direct Manager/Direct Reports:
- This Position typically reports tothe Senior Manager or Manager Audience Strategy
- This Position has 0 direct reports
Travel Requirements:
- Typically requires overnight travel less than 5% of the time.
Physical Requirements:
- Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Working Conditions:
- Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Minimum Qualifications:
- Must be 18 years of age or older
- Must be legally permitted to work in the United States
Preferred Qualifications:
- Working knowledge of Microsoft Office Suite
- Excellent written and verbal communication skills
- 24 years of experience in marketing operations data activation CRM or media operations
- Familiarity with audience platforms (e.g. CDPs DMPs DSPs) and/or media channels (e.g. Paid Search Social Display)
- Familiarity with test & learn frameworks and measurement basics is a plus
Minimum Education:
- The knowledge skills and abilities typically acquired through the completion of a high school diploma and/or GED.
Preferred Education:
- The knowledge skills and abilities typically acquired through the completion of a bachelors degree program or equivalent degree in a field of study related to the job
Minimum Years of Work Experience:
- 2
Preferred Years of Work Experience:
- 2
Competencies:
- Collaborates
- Optimizes Work Processes
- Communicates Effectively
- Customer Focus
- Drives Results
Required Experience:
Senior IC
Key Skills
- Marketing
- Data Visualization
- Tableau
- Customer Segmentation
- Microsoft Powerpoint
- Investment Banking
- Strategic Planning
- Financial Modeling
- Customer relationship management
- Management Consulting
- Google Suite
- Analytics
About Company
Shop online for all your home improvement needs: appliances, bathroom decorating ideas, kitchen remodeling, patio furniture, power tools, bbq grills, carpeting, lumber, concrete, lighting, ceiling fans and more at The Home Depot.
