Executive Creative Director Brand Voice (Banking) – Salt Lake City, UT

Consistently ranking among American Banker magazines Best Banks to Work For for over a decade Zions Bancorporation is a Collection of Great Banks with local brand names and management teams in each of our major Western markets.

And because weve known that for over 150 years our success has come from the exceptional dedication experience and talent of our diverse employee base were committed to being the premier employer of choice.

Ready to make your mark on a legacy brand

Our expanding marketing team is building something speciala dynamic in-house Creative Studio and innovative Demand Center that will transform how we connect with customers. Under fresh leadership from our newly appointed CMO were reimagining what marketing can be while supporting a bank known for its experienced bankers exceptional service and local leadership deeply rooted in the communities we serve. This isnt just another financial marketing role its your chance to shape a creative vision with real impact.

You bring the talent; we bring the opportunity.

Wereseeking an exceptional Executive Creative Director tohelplead and evolve our brand voice across all customer touchpoints.

This role sits at the intersection of financial servicesexpertiseand creative excellence responsible for ensuring ourenterprisebrandand each of our seven affiliate brandsspeak with clarity authenticity anddistinction.

• Work Arrangement: This is a 100% in-office position. Candidates must be available to work from our Salt Lake City headquarters five days a week; hybrid or remote work is not an option

• Location: Salt Lake City UT (On-Site Required)

WhatYoullDo

As Executive Creative Director - Brand Voiceyoullhelp develop andexecute onour verbal identity systems throughout the enterprise.

Youllalsowork cross-functionally to helpcraft the language frameworks that guide how we communicate withclientsacross wealth managementcommercial and small businessbankingconsumerbanking andourdigital platforms. Thisincludesdeveloping tone guidelines messaging architectures and content standards that balance regulatory requirements with genuine human connection.

Equally importantyoullguidea team of writers strategists and brand specialists in creating campaigns that move beyond transactional language to build lasting relationships with ourclients.

From product naming to campaign concepting executive communications to in-branch messagingyoullensure every word reflects our commitment to helpingclientsachieve their financial goals.

Key Responsibilities

• Partners with marketing leadership segment leads and affiliate marketing teamsto translate businessobjectivesinto compelling creative strategies.

• Lead thenarrativedevelopment of integrated campaigns across digital print experiential and emerging channels.

• Establish andmaintainbrand voice standards that work across diverse audiences from mass marketwholesale andretailclientsto high-net-worth wealth planning clients.

• Direct the creative development process frominitialbrief through final execution ensuring work meets both creative excellence and regulatory compliance standards.

• Mentor and develop creative talent fostering a culture of curiosity craftsmanship and continuous improvement.

• Collaborate with legal compliance and risk teams to push creative boundaries whilemaintainingappropriate guardrails.

• Present creative work to senior leadership and stakeholders with clarity and conviction.

• Stay attuned to cultural trends competitive positioning and evolvingclientexpectations in financial services.

• Roll up your sleeves and pitch in on day-to-day workand large-scale campaigns to meetvolume demands.

What You Bring

Ten or more years of progressive creative leadership experience withsignificant timespent developing brand voice systems and verbal identity.

• Deep portfoliodemonstratingexcellence in financial services fintechpharmaor other trust-driven industries where tone and clarity are paramount.

• Proven ability to balance creativity with the unique constraints of regulated industries.

• Exceptional writing skills across formats and audiences from social copy to thoughtful long-form content.

• Strategic thinking that connects business goals to creative expression.

• Experience leading and developing creative teams witha track recordof attracting andretainingtop talent.

• Comfort presenting to and influencing C-suite executives and board members.

• Understanding ofhow brand voice intersects with customer experience product design and business strategy.

• Collaborative spirit that thrives in matrixed organizations and cross-functional partnerships.

• Knowledge of thedesignfundamentalsand how the disciplines of design and copywriting work together to tell a compelling cohesive story.

What Success Looks Like

• Within your first yearyoullhave a hand inestablishingclear brand voice guidelinesfor each of our affiliates and the enterprise brandthat teams across the organization can confidently apply.

• Youllhave launchedseveralmajor campaigns at the segment levelthatdemonstrateour evolved voice anddrivesmeasurable business results.

• Most important of allyourteam will be energized growing in their craft and producing work that earns industry recognition andmore importantlyclientresponse.

Why Join Us

This is an opportunity to shape how a financial institution communicates during a transformative moment in the resources leadership support and creative freedom to do work that matterswork thatconnects and supports communitieshelps people make smarter financial decisionsand build more secure futures.

Benefits

• Medical Dental and Vision Insurance - START DAY ONE!

• Life and Disability Insurance Paid Parental Leave and Adoption Assistance

• Health Savings (HSA) Flexible Spending (FSA) and dependent care accounts

• Paid Training Paid Time Off (PTO) and 11 Paid Federal Holidays and any applicable state holidays

• 401(k) plan with company match Profit Sharing competitive compensation in line with work experience

• Mental health benefits including coaching and therapy sessions

• Tuition Reimbursement for qualifying employees enrolled in an accredited degree program related to the needs of the business maximum of $5250 per calendar year employees are eligible for the program upon hire

• Employee Ambassador preferred banking products