Marketing Analyst, CRMRetention
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Job Location:
Irvine, CA - USA
Monthly Salary:
$ 54063 - 115850
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Job Summary:
iHerb is a multi-billion dollar global powerhouse in health and wellness that has experienced some of its fastest growth internationally despite being headquartered in the United States. We are masters of global logistics operating in 180 countries including major markets like Saudi Arabia Korea and Japan where we are the #1 brand and a household name.
With over 40 million customers globally iHerb is upgrading and expanding its retention marketing team. The Marketing Analyst CRM & Retention will play a key role in providing the insights reporting and analytical rigor that power iHerbs customer relationship marketing programs.
Reporting to the Sr. Manager of Retention this role partners closely with CRM managers and channel owners (Email SMS Push Direct Mail Rewards and Autoship) to measure performance identify growth opportunities and guide data-driven decision-making. The ideal candidate is curious detail-oriented fluent in data and passionate about using analytics to improve the customer experience and drive measurable results.
This role is less about creating reports and dashboards and more about mining our vast treasure trove of data (29 years 180 countries over 40 million customers across 60K products). We are looking for a smart self-motivated analyst to discover new insights about our customers. The right candidate has a relentless drive and curious mind asking the right questions about the drivers of lifetime value and customer retention or attrition.
Job Expectations:
- Analyze performance of CRM campaigns and lifecycle programs to identify drivers of engagement conversion and retention.
- Conduct deep dives into customer segments behavior patterns and opt-in journeys to uncover opportunities for optimization.
- Translate findings into actionable recommendations and present findings clearly and persuasively through dashboards visualizations and presentations.
- Own the customer cohort model and forecasting retention rates and repeat customer spending as part of the overall annual company budget process.
- Work with product data and marketing operations to ensure accurate data pipelines and tagging for campaign tracking.
Knowledge Skills and Abilities:
- Advanced SQL knowledge.
- Familiarity with ecommerce datasets including Google Analytics.
- Strong communication skills: listening verbal and written
- Strong analytical skills and comfort with data metrics and dashboards (Excel Looker Tableau or similar)
- Highly proficient with excel and google sheets
Experience Requirements:
- Bachelors degree in Analytics Marketing Statistics Economics or related quantitative field.
- 3 years of experience in marketing analytics CRM or retention in an e-commerce or DTC environment.
- Proficiency in data analysis and visualization tools (e.g. SQL Tableau Power BI or Looker).
- Strong Excel/Google Sheets skills and comfort working with large datasets.
- Understanding of digital marketing and CRM metrics (opt-in rates CTR CVR churn LTV CAC etc.).
- Highly organized detail-oriented and proactive in identifying trends or anomalies.
- Knowledge of Python or R for advanced analytics a plus.
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Employees (and their families) that meet eligibility criteria as outlined in applicable plan documents are eligible to participate in our medical dental vision and basic life insurance programs and may enroll in our companys 401(k) plan. Employees will also be eligible for Time Off and Paid Sick Leave pursuant to the companys policies. Employees will enjoy paid holidays throughout the calendar year. Eligibility requirements for these benefits will be controlled by applicable plan documents.
Hired applicant may be awarded Restrict Stock Units and receive annual bonuses pursuant to eligibility and performance criteria defined in the respective plan documents and policies.
For more information on iHerb benefits visit us at .
Anticipated Pay Scale:
$54063 - $115850 USD
Staffing Agency Submission Notice
iHerb does not accept unsolicited 3rd party (Agency) candidates. If you are an Agency please send any requests to be considered as a supplier in our Vendor Management System to . Do not contact iHerb employees directly. If requested to work on a role any Agency candidates would be presented through the internal recruiting organization.
About iHerb
iHerb is on a mission to make health and wellness accessible to all. We offer Earths best-curated selection of health and wellness products at the best possible value delivered with the most convenient experience.
Were the worlds largest eCommerce platform dedicated to vitamins minerals and supplements and other health and wellness products. For more than 25 years weve been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items we ship over 50000 products from over 1800 brands direct to our customers in 180 countries.
Our vision is to become the #1 destination for health and wellness across the world.
With a passion for wellness and a mind for innovative solutions iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team:
Focus on the Customer Empower Our People Be Entrepreneurial & Pivot Quickly
Embrace Diversity & Inclusion Strive for Simplicity
iHerb Benefits
At iHerb we are dedicated to offering programs designed to help our employees and their families stay healthy live well and plan for their financial future. Built on a strong foundation our programs provide options and upgrades with flexibility protection and security in mind. For the comprehensive benefitslist visit our international team members you may be eligible forbenefitsdepending on the country where you are Acquisition Partner/local HR representative will go over thebenefitsyou are eligible for.
iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.
Required Experience:
IC
Key Skills
- Loyalty Marketing
- Marketing
- Google Analytics
- Pardot
- Attribution Modeling
- Pivot tables
- Salesforce Marketing Cloud
- Data Visualization
- Tableau
- Customer Segmentation
- Market Research
- Analytics
About Company
50,000+ top-rated health and wellness products from trusted brands. Get the best value with weekly deals, fast, affordable shipping, and customer rewards.
