Senior Associate, Commerce Programmatic

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. For more information visit .

WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit

At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As Growth Architects we drive growth that benefits all stakeholders better for people planet and business by using media with intention. This approach creates more meaningful connections with consumers increases consumer trust in the brand and delivers better outcomes for all stakeholders.

Role Summary and Impact

The Senior Associate Programmatic Commerce will assist in tactical activation and day-to-day media management of programmatic-based activations. You will be heavily involved in the audience and creative strategy development competitive research day-to-day campaign setup management and reporting of programmatic media buys. This role will be focused on programmatic activations across several retailer media networks and DSPs including but not limited to Amazon CitrusAd Criteo The Trade Desk Walmart etc. The role will require an understanding of each of the platform and DSPs programmatic offerings from self-serve to managed service buys. You will connect directly with the retail media networks at each of the key customers on behalf of and in partnership with the client. You will be supporting the Manager Programmatic Commerce as we seek to maximize retail media investment for our client accounts. An entrepreneurial spirit with a bias for action and problem-solving is necessary to be successful in this role.

• Manage programmatic media activations across several retailer media networks and DSPs including but not limited to Amazon CitrusAd Criteo The Trade Desk Walmart etc.
• Execute campaign setup bid recommendations and budgeting to ensure overall client goal attainment including the use of retail bid management technologies where applicable such as Pacvue Skai and Epsilo.
• Optimize client accounts to meet their established and review digital creative tags ensuring they are accurate for the launch of the campaign providing clear guidance to Ad Ops team including details on verification requirements.
• Ensure on-going campaign compliance to GroupM established guidelines and best practices.
• Prepare campaign performance reports on a weekly monthly and quarterly basis.
• Identify insights and optimizations utilizing historical data and competitive research.
• Address technical issues with programmatic campaign serving.
• Understand key drivers of performance on various ecommerce platforms and marketplaces.
• Assist with reconciliation invoicing/billing trafficking and mapping data to our internal media campaign management platform.

Skills and Experience

• Bachelors Degree in Business Analytics Marketing Communications Advertising; OR equivalent professional work experience
• 2 years of experience in biddable performance media execution or paid ecommerce with a strong preference for retail media programmatic execution.
• Experience in campaign management and optimization across multiple retail platforms (Amazon Instacart Walmart Target Kroger Criteo Google Meta etc.).
• Strong drive to understand the retail landscape and latest trends in commerce media.
• Basic analytical skills with the ability to analyze data and develop insights that inform strategy and optimization.
• Ability to collaborate and work effectively with internal teams and external partners.
• A self-starter attitude that thrives in a fast-paced environment.
• Experience across the Microsoft Office Suite including Excel PowerPoint and Outlook.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

WPP Media is committed to providing reasonable accommodation to among others individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media please send an e-mail to GroupM Leave Administration at or call and let us know the nature of your request and your contact information.

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