Senior Marketing & Proposition Manager

Job Title

Job Description

Senior Marketing & Proposition Manager (Netherlands Amsterdam)

Lead the creation and growth of breakthrough consumer propositions that define the future of the venture. Youll discover new spaces turn insights into opportunity and shape ideas into scalable market successes. Youll combine strategic clarity creativity and data-driven experimentation to design propositions that consumers love and bring them to life through powerful marketing and communication.

You are both a strategic architect and a market maker crafting propositions and GTM plan that move hearts drive adoption and create lasting impact.

Your role:

1. Proposition Leadership & Discovery

• Identify untapped consumer tensions trends and opportunity spaces transforming them into bold insight-led propositions.
• Define value propositions positioning territories benefit hierarchies and claims frameworks that inspire product and communication development.
• Collaborate closely with commercial and operation teams to ensure proposition intent is carried through the full consumer experience.

2. Rapid Validation & Experimentation

• Lead a culture of learning and speed: use agile AI-enabled and digital testing tools to validate desirability messaging and creative early.
• Design and interpret experiments (concept tests smoke tests prototype feedback loops) to reduce risk and accelerate market fit.
• Continuously evolve propositions based on consumer feedback performance data and competitive signals.

3. Go-to-Market Strategy & Communication

• Translate proposition drivers into clear go-to-market blueprints target segments channel strategy creative briefs and communication strategy.
• Partner with the Marketing Communication Manager to bring propositions to life through effective marketing campaign.
• Ensure all downstream marketing and activation remain true to the core consumer promise and strategic intent.

4. Cross-Functional Influence

• Partner with Product Innovation and Commercial teams to shape MVP features claims feasibility and pricing strategies.
• Drive alignment and advocacy for propositions across the organization from development through to launch and lifecycle growth.

5. Lifecycle Optimization

• Monitor in-market performance consumer sentiment and category dynamics to identify opportunities for optimization.
• Evolve proposition and communication levers to improve conversion loyalty and advocacy across the customer journey.

Youre the right fit if:

• Youve acquired 5 years of experience in marketing brand or proposition management within consumer goods beauty durables or lifestyle sectors.
• Your skills include agile experimentation rapid validation and leveraging AI and digital tools for faster smarter learning.
• Proven track record of creating and launching propositions that deliver measurable business and brand impact and also proven track record in building impactful marketing campaign
• Strong command of consumer insight positioning messaging and claims development.
• You have a Bachelors or Masters degree in Marketing Business or related field. (OR Minimum 3 years of experience with Masters in areas such as Marketing Communication Sales Business Administration or equivalent.)

• Youre an Exceptional storytelling influencing and leadership skills able to align diverse teams behind a compelling vision

How we work together

We believe that we are better together than apart. For our office-based teams this means working in-person at least 3 days per week. Onsite roles require full-time presence in the companys facilities. Field roles are most effectively done outside of the companys main facilities generally at the customers or suppliers locations.

(This is an office role.)

About Philips

We are a health technology company. We built our entire company around the belief that every human matters and we wont stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help improve the lives of others.

• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.
• Learn more about our culture.