Senior Director of Retail eCommerce Center of Excellence (COE)

About Us

SharkNinja is a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positively impact peoples lives in homes around the world. the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than 3600 associates the companys products are sold at key retailers online and offline and through distributors around the world.

ABOUT THE JOB

Our purpose is to positively impact peoples lives every day in every home around the world! We work very hard to provide our consumers with high-quality exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people with great ideas who want to build the next big thing and develop while they do.

Our mission to positively impact peoples lives every day in every home around the world allows our employees to be thinkers and tinkerers designers and doers creators and number crunchers makers of things they love. As we continue to grow we are excited to add strong resources to accelerate our business digitally.

OVERVIEW

The Senior Director of Retail eCommerce Center of Excellence (COE)will lead the charge in transforming how our brands show up and sell across the digital shelves of our top retail partners. As Sr. Director of Retail eCommerce COE this leader will champion best-in-class principles that elevate our presence across the full brick and click landscape from Target Walmart and Costco to Department Prestige Beauty and Home Center retailers within North America.

This role will be at the forefront of driving category growth through content excellence conversion optimization and retail media acceleration. The Sr. Director of Retail eCommerce COE will collaborate with Brand Marketing Sales and Performance teams to craft strategies that enhance product discoverability strengthen conversion and deliver a seamless consumer experience.

With a strong grasp of the omnichannel shopper behavior this leader will build scalable playbooks that unify how we activate measure and grow across and build the foundation to accelerate over $1B in POS$ annually within North America.

KEY RESPONSIBILITIES

Retail eCommerce Leadership

• Define and drive the vision for the COE establishing a unified omnichannel strategy across all brick and click retailers (Walmart Costco Target etc.).

• Build a high-performing team and framework that champions excellence in digital execution category conversion and retailer collaboration.

• Serve as the enterprise voice for Retail eCommerce shaping how the organization engages measures and wins across retail digital ecosystems.

Content Optimization & Digital Shelf Excellence

• Oversee the creation and optimization of product content imagery and enhanced brand experiences across retailer platforms.

• Partner with Brand and Digital teams to ensure alignment between brand storytelling and retailer-specific requirements.

• Implement tools and analytics to measure and improve digital shelf health discoverability and conversion.

Retail Media & Performance Marketing

• Optimize our investments and strategic partnerships with Retail Media Networks (e.g. Walmart Connect Roundel CitrusAd UB Network etc.).

• Collaborate with integrated marketing and brand as well as our external teams to plan execute and optimize paid media campaigns that influence conversion.

• Implement cutting-edge tools and analytics to track benchmark and continuously improve digital shelf performance across retailers

Optimize the Consumer Experience Across the Path to Purchase

• Champion a seamless shopper journey from awareness to conversion consistently across retailer platforms.

• Partner with brand and digital teams to enhance CX/UX elements including search performance navigation and conversion flow and drive consistency in how our brand shows up with strategic retailers.

• Foster a culture of experimentation and test-and-learn agility to continually improve engagement and sell-through.

Strengthen Joint Business Planning and Retail Partnerships

• Drive conversion principles in the development of best-in-class Joint Business Plans (JBPs) with retail partners.

• Enhance our monthly and quarterly JBP reviews to be relentless on conversion metrics challenge new ways to improve the consumer experience on all platforms and establish large milestones to continue overdriving digital penetration.
• Serve as a strategic thought partner to key retailers leveraging insights and innovation to unlock new growth levers across .

Drive Organizational Readiness and Best Practices

• Codify best practices playbooks and standards that scale eCommerce excellence across categories and functions.

• Train and influence cross-functional teams to think and operate with a digital-first omnichannel mindset.
• Stay ahead of emerging retail technology and shopper trends to future-proof the organizations strategies.

REQUIREMENTS:

• Bachelors degree in Marketing Business or related field; MBA preferred.
• 10 years of experience in trade marketing eCommerce digital marketing or retail media with demonstrated success leading COEs or enterprise teams. Previous sales experience is an advantage.
• Proven experience managing omnichannel retail partnerships (e.g. Walmart Target Amazon Ulta Costco Home Depot Sephora etc.).

• Strong understanding of content management digital shelf analytics and retail media performance levers.

• Excellent cross-functional leadership communication and stakeholder management skills.

• Analytical insights-driven mindset with the ability to translate data into strategic action.