General Manager (GM)

About us

LifeMD is a leading digital healthcare company committed to expanding access to virtual care pharmacy services and diagnostics by making them more affordable and convenient for on both treatment and prevention our unique care model is designed to optimize the patient experience and improve outcomes across more than 200 health concerns.

To support our expanding patient base LifeMD leverages a vertically-integrated proprietary digital care platform a 50-state affiliated medical group a 22500-square-foot affiliated pharmacy and a U.S.-based patient care company with offices in New York City; Greenville SC; and Huntington Beach CA is powered by a dynamic team of passionate professionals. From clinicians and technologists to creatives and analysts were united by a shared mission to revolutionize enjoy a collaborative and inclusive work environment hybrid work culture and numerous opportunities for growth. Want your work to matter Join us in building a future of accessible innovative and compassionate care.

About the role

We are seeking an exceptional General Manager of Metabolic Health & Primary Care to lead and scale a $100M revenue direct-to-consumer healthcare brand delivering longitudinal metabolic health weight loss and virtual primary care services.

This is a true end-to-end GM role with full accountability for P&L performance operational execution clinical quality and sustainable growth. The GM will oversee a complex multi-state clinical and operational footprint and will be responsible for driving profitability retention and patient outcomes at scale.

This role is best suited for a seasoned healthcare operator with experience leading large subscription-based or longitudinal care businesses in regulated environments.

Key Responsibilities

P&L and Business Performance:

Own full P&L responsibility for a $100M business including revenue growth margin expansion and operating leverage

Set and execute annual and multi-year operating plans aligned with company strategy

Drive performance across LTV retention cohort quality and contribution margin

Establish rigorous KPI frameworks operating cadences and accountability mechanisms

Growth Retention & Revenue Operations:
Lead the full DTC growth engine across acquisition onboarding engagement and long-term retention

Partner with Marketing Analytics and Product to optimize CAC efficiency payback and scale

Oversee pricing packaging and monetization strategy across metabolic health and primary care offerings

Identify and scale new programs service lines and revenue opportunities

Clinical Operations & Care Delivery:
Oversee clinical operations in close partnership with Medical Leadership

Ensure consistent high-quality evidence-based care delivery across a national footprint

Balance clinical excellence patient experience scalability and cost efficiency

Maintain compliance with all state federal and payer requirements

Product & Patient Experience: Partner with Product and Engineering to set and execute roadmap priorities tied to business and clinical outcomes

Champion an integrated patient journey across metabolic health and primary care

Use outcomes data patient feedback and operational insights to drive continuous improvement

Ensure strong clinical-product-ops alignment as the platform scales

Leadership & Organizational Scale: Lead and develop a senior cross-functional leadership team across Operations Clinical Marketing Product CX and Analytics

Build organizational structure processes and talent density appropriate for a $100M platform

Foster a culture of ownership execution and high standards

Drive change management and organizational maturity as the business scales

Strategic Partnership with CEO & Board: Serve as a core operating partner to the Founder & CEO

Translate strategy into executable operating plans and measurable outcomes

Present performance risks and opportunities to the Board and executive leadership

Anticipate growth constraints and proactively address operational and clinical bottlenecks

Basic Qualifications:
12 years of senior operating experience in healthcare health tech or complex consumer services
Direct ownership of a $100M P&L or equivalent business unit
Proven experience scaling subscription-based longitudinal or chronic care models
Strong command of healthcare unit economics retention and cohort analytics
Demonstrated ability to lead large cross-functional organizations

Preferred Qualifications:
Experience in metabolic health obesity medicine chronic disease management or primary care
Background in telehealth virtual care or multi-state clinical operations
Track record of improving profitability retention and patient outcomes at scale
Experience partnering closely with founders Boards or PE/VC sponsors True owner-operator mindset with deep accountability for results
Highly analytical data-driven and execution-focused
Strong clinical judgment balanced with commercial pragmatism
Clear decisive leader who scales people systems and culture
Comfortable operating in regulated high-growth environments

• Health Care Plan (Medical Dental & Vision)

• Retirement Plan (401k Roth 401k)
• Life Insurance (Basic Voluntary & AD&D)
• Flexible PTO Policy
• Paid Holidays
• Short Term & Long Term Disability
• Training & Development

Required Experience:

Director