Manager, Product Content Marketing

Toronto - Canada

Monthly Salary: Not Disclosed

Posted on: 13 hours ago

Vacancies: 1 Vacancy

Job Summary

At CAAT were passionate about what we do. And it shows!

Here youll find a cultural spark in everything we do from the way we partner with members and employers to the way we work collaborate and grow. It doesnt just feel different at CAAT. It is different. Were one of the fastest-growing pensions in the country for a reason. We challenge the status quo making a real impact on the hundreds of employers we serve from education institutions to major corporations and household brands. And were just getting started. Driven by core values and a shared purpose were fierce champions for better retirement security known for our can-do culture where everyone plays a role in bringing our vision to life. If this sounds like a fit wed love you to be a part of it.

About the Role:

We are seekinga Manager Product ContentMarketingto join our Pension Solutions team.This strategic storytellingdriven role brings CAATs product narratives to life across channels translating complex technical product concepts into compelling content that drives awareness engagement and growth. Sitting at the intersection of product marketing and sales enablement this role blends creativity with business acumen and thrives in a fastpaced missiondriven environment.

As the Newest Member of our TeamYoull:

Lead mentor and support team members responsible for content writing and event & conference execution setting clear priorities andallocatingworkload to deliver consistently highquality experiences.

Coach and develop the teams capability inlogisticsplanning stakeholder management and highimpact event marketing.

Develop and execute content strategies aligned with product positioning value propositions and customer journeys.

Create highimpact content such as product brochures white papers solution briefs case studies blog posts landing pages and video scripts or treatments.

Partner with product marketing sales and subject matter experts to uncover customer pain points and align content to address them.

Evolve the product voice and messaging to resonate with different buyer personas and industries.

Lead content planning for new product launches and feature releases ensuring clear valuedriven messaging.

Craft sales enablement materials including messaging frameworks pitch decks FAQs and battle cards to support frontline teams.

Collaborate with campaign managers to integrate product content into multichannel campaigns.

Use analytics to measure content impact on engagement pipeline and conversion and continuously test iterate andoptimizebased on performance and feedback.

Ensure all content is SEOoptimized aligned with digital best practices and delivered throughappropriate contentmanagement and marketing automation tools.

Partner closely with Growth Marketing Product Customer Success Sales Design and Digital teams to create tailored visually polished and brandaligned assets that support key initiatives.

To Succeed You Bring:

Bachelors degree in marketing communications journalism or related field.

810 years in B2B content marketing ideally tech SaaS retirement fintech or financial services with leadership/coaching experience.

Proven ability to translate complex technical products into value-driven audience-friendly narratives through strong writing editing and storytelling across digital/print formats.

Solid understanding of SEO CMS (e.g. WordPress) marketing automation (e.g. Salesforce Marketing Cloud HubSpot) and UX writing/customer journey mapping.

Experience collaborating cross-functionally managing multiple projects/deadlines and producing/managing video podcast or interactive content.

Exposure to product/solution marketing or technical writingis a strong preference.

At CAAT we believe innovation passion and purpose are ingredients for a great work environment. Were incredibly proud of our people and the remarkable impact they have as catalysts for change. Were committed to attracting and keeping great talent which means competitive compensation exceptional benefits and an environment where people can grow and thrive. When you work with CAAT youll enjoy:

Opportunities to Build a Better You: We never stand still. As we grow so do you. Enjoy a place that provides endless opportunities to learn and master your skills while cultivating new ones.
Comprehensive & Holistic Care: Be at your best with a Total Rewards program that feeds and prioritizes your physical mental and financial wellness. From flexible work arrangements comprehensive benefits to wellness incentives and a defined benefit pension plan we have you covered.
A Place to Collaborate and Win: Weve built a lively environment where creativity and open communication thrive. Its why were consistently recognized as one of Canadas Most Admired Corporate Cultures one of Greater Torontos Top Employers and one of the Best Places to Work.
Work that Truly Matters. Youre giving Canadians the opportunity for better retirement security and organizations the chance to do more.

If you believe that Canadians deserve a future where a secure lifetime retirement income contributes to their financial and overall well-being then CAAT could be the right fit for you. Start your journey with us today. Apply now.

Learn more about us by visiting Equity Inclusion and Belonging (DEIB):

DEIB at CAAT means we respect and value the broadest range of experiences geographies gender ethnicities backgrounds and perspectives as key elements of our culture. Our vision is to provide an environment where employees can bring their best professional authentic selves to work.

CAAT Pension Plan is an equal opportunity employer and we will accommodate any needs under the Accessibility for Ontarians with Disabilities Act and the Ontario Human Rights Code. Hiring processes will be modified to remove barriers to accommodate those with disabilities if requested. Should any applicant require accommodation through the application processes please contact us at or call Human Resources at for assistance.

Required Experience:

Manager

At CAAT were passionate about what we do. And it shows!Here youll find a cultural spark in everything we do from the way we partner with members and employers to the way we work collaborate and grow. It doesnt just feel different at CAAT. It is different. Were one of the fastest-growing pensions in...