Marketing Automation Specialist

London - UK

Monthly Salary: Not Disclosed

Posted on: 10 hours ago

Vacancies: 1 Vacancy

Job Summary

Who we are:

For over 25 years Global Relay has set the standard in enterprise information archiving with industry-leading cloud archiving surveillance eDiscovery and analytics solutions. We securely capture and preserve the communications data of the worlds most highly regulated firms giving them greater visibility and control over their information and ensuring compliance with stringent regulations.

Though we offer competitive compensation and benefits and all the other perks one would expect from an established company we are not your typical technology company. Global Relay is a career-building company. A place for big ideas. New challenges. Groundbreaking innovation. Its a place where you can genuinely make an impact and be recognized for it.

We believe great businesses thrive on diversity inclusion and the contributions of all employees. To that end we recruit candidates from different backgrounds and foster a work environment that encourages employees to collaborate and learn from each other completely free of barriers.

We are looking for someone whos results-driven and a great communicator able to turn complex information and data into something clear and easy to understand. Youll be joining a dynamic team where youll thrive working with others while also having the freedom to take the lead and make things happen on your own.

Your role:

The Marketing Automation Specialist is responsible for utilising SFMC (and similar tech) to develop execute and optimise automated marketing campaigns that drive customer engagement lead nurturing and conversion.

This role plays a key part in improving marketing efficiency through data-driven automation personalisation and campaign performance.

Your responsibilities:

Own the end-to-end setup execution and optimisation of automated marketing campaigns across channels (email and SMS)
Build and maintain complex automation journeys customer workflows and triggers using Salesforce Marketing Cloud (SFMC)
Develop and manage audience segmentation data selections and personalisation logic to enhance targeting and engagement
Execute A/B testing strategies to continuously improve open rates click-through rates and conversion performance
Analyse campaign metrics and report actionable insights to key stakeholders to inform strategy and decision-making
Develop and maintain forms landing pages and data capture mechanisms to support lead generation and event marketing activities
Stay current on marketing automation best practices new technologies and industry trends to recommend and implement innovative solutions

About you:

Minimum of 2 - 4 years of experience in marketing automation or CRM
Advanced proficiency in Salesforce Marketing Cloud (SFMC)
Demonstrated experience using data to drive campaign improvements and achieve measurable business outcomes
Knowledge of email deliverability best practices and data privacy regulations
Proven ability to prioritise manage multiple projects and meet deadlines in a fast-paced environment
Ability to work collaboratively with stakeholders across marketing sales and technology teams

Key Skills

Proficiency in HTML and AMPScript
Data-driven mindset with strong attention to detail
Excellent analytical organisational and communication skills
Strong problem-solving and troubleshooting skills
Commitment to continuous improvement and innovation
Customer-centric and performance-focused

What you can expect:

At Global Relay theres no ceiling to what you can achieve. Its the land of opportunity for the energetic the intelligent the driven. Youll receive the mentoring coaching and support you need to reach your career goals. Youll be part of a culture that breeds creativity and rewards perseverance and hard work. And youll be working alongside smart talented individuals from diverse backgrounds with complementary knowledge and skills.

Global Relay is an equal-opportunity employer committed to diversity equity and inclusion.

We seek to ensure reasonable adjustments accommodations and personal time are tailored to meet the unique needs of every individual.

To learn more about our business culture and community involvement visit .

Required Experience:

Who we are:For over 25 years Global Relay has set the standard in enterprise information archiving with industry-leading cloud archiving surveillance eDiscovery and analytics solutions. We securely capture and preserve the communications data of the worlds most highly regulated firms giving them gre...