Performance Marketing Analytics Specialist FTC
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Job Location:
North Shields - UK
Salary:
Not Disclosed
Posted on:
2 hours ago
Vacancies:
1 Vacancy
Job Summary
Do you want to be a valued part of the critical infrastructure that serves communities across Europe and beyond Are you looking for a position in which you can set direction and help shape our company If so then you could be the newest addition to our team as a Performance Marketing Analytics Specialist.
Be part of the movement - and play your part.
About the role
This role owns the end-to-end delivery of digital analytics across web channels ensuring performance is accurately tracked clearly reported and translated into actionable insight. Acting as the central point of expertise for GA4 and digital measurement the role works closely with marketing product and technology teams to maintain robust tracking develop meaningful reporting and drive data-led optimisation of customer journeys and campaign performance.
Please note - this role will be a Fixed Term Contract
You will be responsible for
Monitor daily web performance across all digital channels using GA4 ensuring tracking accuracy consistency and data quality
Validate and maintain tagging frameworks troubleshoot tracking issues and collaborate with developers and marketers to resolve issues quickly
Manage GA4 configuration including events conversions custom dimensions audiences and governance of UTM and campaign naming standards
Build automate and quality-assure Power BI dashboards and data models translating complex data into clear accessible insights
Analyse user behaviour conversion funnels and marketing performance to identify trends optimisation opportunities and actionable recommendations for stakeholders.
About you
Youre an experienced digital analytics professional comfortable owning web measurement from tracking through to insight and action. You bring strong hands-on experience with GA4 including event configuration exploration reporting and tagging validation along with a solid understanding of tagging frameworks UTM governance and campaign tracking. Youre confident working with large datasets and maintaining data integrity across multiple sources.
Youre analytically strong able to turn raw data into clear actionable insight. You understand digital customer journeys conversion funnels and behavioural metrics and have experience identifying optimisation opportunities and measuring test results. Youre familiar with attribution concepts and wider marketing performance measurement with a commercially focused approach to analysis.
Youre a clear and confident communicator able to present insights to senior stakeholders and translate technical analytics into plain language. Collaborative by nature you work well with marketing product and development teams. Proactive and detail-oriented youre comfortable owning the digital analytics roadmap and are motivated by using data to continually improve digital performance.
We think the strongest teams are built on diversity and inclusivity. Contrasting opinions varied skills and strong characters bring out the best in us all. And we cannot wait for you to join.
Working at DFDS
Join the movement and grow with us.
Now about what we can give you. Youll be able to access some fantastic benefits such as:
Life assurance cover
Contributory company pension scheme
Holiday Purchase Scheme
Free ferry travel for up to 4 guests between Dover and Calais / Newcastle and Amsterdam with no limit on trips
Full employee assistance programme including:
Proactive financial emotional mental and physical health care support including face to face counselling fast 24/7 access to a GP a second medical opinion and legal support for colleagues and their family.
Huge range of retail discounts from high street and online retailers
Cashback on health care including dental optical physiotherapy prescriptions specialist consultations and much more.
Access to myStrength our Wellbeing platform which has plenty of content to support and improve your mental wellness needs.
Access to mental health first aid and opportunity to join support webinars with a focus on all areas of positive wellbeing.
While youre with us we want you to develop. At DFDS we believe that development happens first and foremost through activities in the workplace. We will also offer training courses that can support you in your role if needed.
Are we a match Then what are you waiting for Apply Now.
If you think your personality skills experience and desire match this role wed love to hear from you. Please send us your CV as soon as possible as were keen to meet potential candidates on an ongoing basis.
We look forward to hearing from you.
#LI-AT1
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
About DFDSWe operate a transport network in and around Europe with an annual revenue of DKK 30bn and 17000 full-time employees.We move goods in trailers by ferry road & rail and we offer complementary and related transport and logistics solutions.We also move car and foot passengers o ... View more
