Options Manager

Role Overview

The Options Manager leads the development management and continuous evolution of Blue Herons company-wide options program across all product types. Working in exceptionally close partnership with Architecture Interior Design Estimating Purchasing Marketing and Sales this role ensures that all offered options are:

• Aligned with client preferences
• True to Blue Herons brand and design integrity
• Supportive of profitability and operational efficiency
• Positioned for future market needs as the company grows

The Options Manager owns the interior finish options program and serves as a collaborative partner for architectural interior design furnishings and outdoor categories. This role is highly data-driven and innovation-focused maintaining robust analytics and continuously scanning the market for trends materials and technologies that keep Blue Herons options suite modern cohesive and high-performing.

Key Responsibilities

Program Ownership & Strategy

• Lead the vision structure and ongoing evolution of Blue Herons options program across all product lines.
• Develop and maintain an options roadmap that supports company strategies brand standards and margin goals.
• Serve as a key voice in options catalog decisions jointly stewarding what is included evolved or retired.
• Ensure all options are curated to present a cohesive modern and on-brand offering that reflects Blue Herons design leadership.

Cross-Functional Collaboration

• Partner closely with Architecture and Interior Design to ensure options support design intent and future product plans.
• Collaborate with Estimating and Purchasing to validate feasibility cost accuracy lead times and supply chain reliability.
• Work with Sales and Design Studio/Client Experience teams to ensure offerings are compelling clear and easy to present to clients.
• Facilitate feedback loops across teams to continuously refine the options catalog based on real-world experience and results.

Catalog Development & Maintenance

• Own the interior finish options catalog including flooring tile counters cabinetry fixtures and other related finishes.
• Act as a partner and influencer for architectural interior architectural furnishings and outdoor options ensuring strong alignment.
• Establish and maintain clear standards naming conventions option levels and good-better-best structures.
• Oversee lifecycle management of options including introductions refreshes and discontinuations.
• Ensure all options are accurately documented in systems and tools used by Estimating Purchasing Sales and Design.

Analytics & Performance Management

• Build and maintain robust analytics around option take rates profitability pricing sensitivity and selection trends.
• Translate data into clear actionable recommendations for leadership and cross-functional partners.
• Regularly review option performance to identify underperformers margin risk and opportunities for simplification or expansion.
• Develop reporting that helps the business understand how options are impacting revenue margin cycle time and client satisfaction.

Innovation Trends & Competitive Intelligence

• Continuously research design trends client preferences emerging materials and relevant technologies.
• Benchmark competitive builders and design-led firms to understand how Blue Heron can differentiate and lead.
• Pilot new concepts and option offerings in collaboration with design and product teams measuring impact and client response.
• Ensure future-focused thinking is incorporated into the options roadmap as Blue Heron expands into new markets and product types.

Process Systems & Governance

• Partner with internal stakeholders to build efficient scalable processes for option creation approval maintenance and communication.
• Ensure all changes are controlled through a clear governance process with appropriate review and sign-off.
• Support the implementation and ongoing optimization of any systems (ERP estimating configuration or design tools) used to manage options.
• Maintain clear documentation and training materials so teams can confidently present and execute options.

Qualifications

Education & Experience

• Bachelors degree in Interior Design Architecture Construction Management Business or related field; or equivalent experience.
• 58 years of experience in one or more of the following:
• Homebuilder options management / design center management
• Interior design with a strong focus on product standards & finishes
• Purchasing/estimating in residential construction with exposure to client options
• Experience in luxury or high-end residential construction and design is strongly preferred.
• Strong understanding of residential construction interior finishes and architectural components.
• Comfortable working with estimating ERP or configuration tools; strong Excel/Smartsheet skills.
• Proven ability to interpret and act on data (take rates margins cost trends etc.).
• Ability to read and understand architectural and interior design drawings/specifications.

How Success Will Be Measured

• KPIs
• Options take rates
• Options margins
• Days to sign off for Community Homes
• ID EPOs
• A cohesive modern on-brand options suite that is easy for clients and internal teams to understand and use.
• Improved option take rates and margins with clear analytics and insights regularly shared with leadership.
• Strong feedback from Architecture Interior Design Estimating Purchasing and Sales regarding collaboration and clarity.
• Demonstrated innovation in offerings and processes that support Blue Herons growth and reputation as an industry leader.