Product Marketer
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Job Location:
Atlanta, GA - USA
Monthly Salary:
Not Disclosed
Posted on:
8 hours ago
Vacancies:
1 Vacancy
Job Summary
- Atlanta
- Hybrid
Job Description
Job Summary
We are seeking a highly skilled Product Marketing Manager with deep B2B SaaS GTM experience and domain familiarity in agriculture animal-protein or livestock (preferably poultry/swine) to own product positioning launches sales & CS enablement competitive intel and demand enablement for our supply-chain planning product.
Essential Functions & Responsibilities
- Define clear product positioning messaging and value propositions for each buyer persona (producers operations managers nutritionists integrators and C-level).
- Own go-to-market (GTM) strategy and execution for major features and modules: launch plans pricing support collateral customer pilots and success metrics.
- Create sales enablement: battlecards one-pagers demo scripts objection handlers and interactive demos tailored to enterprise and mid-market segments.
- Partner with Product Engineering and Data Science to translate product capabilities into commercial benefits and measurable ROI for customers.
- Lead customer reference and case study programs; manage the collection of ROI data and success metrics to build compelling proof points.
- Conduct competitive analysis and market research; maintain win/loss insights and feed into roadmap/pricing decisions.
- Run demand enablement with Marketing: content strategy (whitepapers blogs webinars) field events trade shows and campaign briefs to drive qualified pipeline.
- Work with Customer Success to create adoption playbooks onboarding flows and in-product messaging to improve activation and retention.
- Measure and report product marketing impact through KPIs (pipeline influenced conversion rates feature adoption NPS/CSAT changes ARR expansion).
- Act as product evangelist externally (industry events webinars analyst briefings) and internally to align GTM teams.
Startdate: ASAP
Compensation: Negotiable
Key Skills
- Business
- Marketing
- User Interface
- Web Content
- A/B
- Communication
- CRM
- Paid Search
- HTML
- Project Management
- Content Marketing
- Email Campaigns
- ROI
- Digital strategy
- Analytics
About Company
About the company MTech Systems helps the food production industry increase yield, improve animal welfare and achieve sustainability. Over 150 leading animal-protein producers rely on our secure cloud-based platform to keep comprehensive information across their operations and supply ... View more
