Senior Marketing Manager, India

About Us

Automation Anywhere is the leader in Agentic Process Automation (APA) transforming how work gets done with AI-powered automation. Its APA system built on the industrys first Process Reasoning Engine (PRE) and specialized AI agents combines process discovery RPA end-to-end orchestration document processing and analyticsall delivered with enterprise-grade security and governance. Guided by its vision to fuel the future of work Automation Anywhere helps organizations worldwide boost productivity accelerate growth and unleash human potential.

Automation Anywhere is looking for an experienced strategic self-starter with a proven track record in B2B marketing. This role will work from our Bangalore office and report directly to Senior Director Marketing APAC based in Singapore.

The Senior Marketing Manager India is responsible for creating implementing India specific Automation Anywhere marketing strategy in order to drive marketing goals with a heavy focus on new customer acquisition demand generation across owned earned and paid channels and work closely with the partner ecosystem to drive business outcomes. You will serve as a conduit between local cross functional leadership teams and global marketing teams.

The ideal candidate has a strong commercial mindset is motivated to form an intimate understanding of Automation Anywheres business model and commercial organization and excellent communication skills. We are looking for an experienced marketer who thrives in an international environment and who is passionate about bridging cross functional collaboration to create successful programs throughout the funnel.

Core Responsibilities

• Manage goal setting planning spend allocation and team planning in India together with APAC marketing lead and local commercial leadership

• Position Automation Anywhere across a wide set of industries with a core focus on acquiring new customers through a strong integrated marketing strategy

• Collaborate with commercial teams (Sales Engineering Customer Success) to formulate targeted marketing strategies aimed at expanding our footprint in both India Corporate & Global Corporate Companies in India.

• Develop compelling integrated journey maps for various GTM tactics that resonates with target audiences and drives engagement

• Be the local market expert and work closely with regional APAC Marketing & Global Marketing teams (Campaigns Digital Marketing Events Content PR) to surface country insights and customer success stories aligning to ensure consistency in brand identity and narratives

• Leverage analytics tools to determine effectiveness of campaigns across all touchpoints.

• Prepare quarterly and annual spend allocation for the Marketing initiatives and continuously optimize ROI.

• Candidate with PR portfolio experience and India media contacts will be highly considered

Candidates Background

• 7-9 years experience in a multi-dimensional marketing role with experience across the full marketing mix (owned earned and paid).

• Ability to effectively build an integrated marketing strategy with events management experience to achieve business objectives

• Strong communication and interpersonal skills which allow you to quickly build rapport with teams across different markets

• You like to understand the ROI of marketing activities and foster an iterative way of working and learning to drive strong results.

• A strategic and commercial mindset with a proven track record of liaising with commercial functions to deliver impactful marketing programs

• Self motivated and highly powered in a self starting environment

• Fluent spoken and written English is a requirement

• Ability to travel domestically 20%