Sales Manager

JOB SUMMARY

The Sales Manager is responsible for proactively generating room and ancillary revenue through direct sales activities. Reporting to the General Manager this role focuses on building strong long-term client relationships conducting corporate sales calls engaging with travel agents and identifying upselling opportunities across relevant market segments.

The Sales Manager actively solicits new business maintains and grows existing accounts and supports the execution of sales strategies aligned with the propertys commercial objectives. The role works closely with Marketing and Revenue teams to support campaigns promotions and demand generation initiatives while ensuring seamless handover of confirmed business for service delivery.

A valid drivers license is required as this position involves regular travel to local corporate offices agencies and industry partners.

ESSENTIAL FUNCTIONS

Direct Sales and Account Management

Proactively solicits new business through direct sales activities including corporate sales calls agency visits and client appointments

Builds and strengthens long-term value-based relationships with existing and prospective clients

Develops and maintains a structured account base to support sustained revenue growth

Identifies upselling opportunities across rooms food and beverage and value-added services

Represents the property at sales calls client entertainment familiarisation trips and networking events

Sales Execution and Business Turnover

Manages the end-to-end sales process from initial inquiry through confirmation

Prepares proposals quotations contracts and customer correspondence in line with brand and legal standards

Ensures accurate complete and timely turnover of confirmed business to Event Management and Operations teams

Supports the operational execution of booked business to ensure customer satisfaction and repeat business

Market Knowledge and Revenue Focus

Identifies new business opportunities to achieve personal and property revenue goals

Maintains strong knowledge of market conditions competitor activity and economic trends

Positions the property effectively against competitors based on strengths and customer needs

Understands target customer profiles and service expectations to deliver tailored solutions

Closes business opportunities that best align with property needs demand patterns and revenue strategy

Collaboration and Sales Coordination

Works collaboratively with off-property and regional sales channels to ensure efforts are aligned and not duplicative

Supports marketing initiatives by providing market insight client feedback and campaign support

Collaborates with Revenue Management to align pricing availability and sales strategies

Maintains strong internal relationships with Operations Front Office and Finance to support service delivery

Customer Experience and Service Excellence

Supports the companys service and relationship strategy by delivering consistent service excellence

Services accounts proactively to grow share of wallet and long-term loyalty

Acts as a positive ambassador for the property in all guest and client interactions

Engages with guests and clients to gather feedback on product quality and service levels

Resolves issues promptly and professionally to protect the guest experience and brand reputation

EDUCATION AND EXPERIENCE

Required

2-year degree from an accredited university in Business Administration Marketing Hotel and Restaurant Management or related major with a minimum of 3 years experience in sales and marketing or a related professional area

OR

4-year bachelors degree in Business Administration Marketing Hotel and Restaurant Management or related major with a minimum of 1 year experience in sales and marketing or a related professional area

Additional Requirement

Valid drivers license and ability to travel locally for sales calls and client engagement

KNOWLEDGE SKILLS AND ABILITIES

Strong understanding of hotel sales and direct revenue generation

Proven ability to build and maintain professional client relationships

Effective negotiation and closing skills

Strong written and verbal communication skills

Ability to manage multiple accounts and priorities simultaneously

Solid understanding of hospitality service standards and guest expectations

Comfortable working independently while collaborating within a commercial team

WORKING CONDITIONS / PHYSICAL REQUIREMENTS

Regular local travel for sales calls agency visits and client meetings

Standard office environment with periods of external engagement

Ability to sit stand and work at a computer for extended periods