Head of Product & CRO

About the role

As our new Head of CRO you will drive our global strategy to improve conversion along the full online customer journey transforming awareness into meaningful engagement and high-quality leads. Your expertise in digital product management UX and conversion optimisation will directly shape how millions of people experience our online ecosystem.
In this role youll bring your analytical strength leadership experience and user-centric return youll join a fast-growing and highly collaborative team where you can directly influence digital strategy evolve our global web platform and create tangible impact across markets.

More about the role

• Lead the end-to-end optimisation strategy for global lead-generation funnels from first ad impression to CRM communication after lead creation.
• Drive continuous UX improvements through research A/B testing and iterative design.
• Oversee digital product development from concept to delivery ensuring alignment with business goals and user needs.
• Manage and evolve our MarTech stack to enable efficient campaign execution and accurate measurement.
• Ensure robust data collection and reporting frameworks to power product analytics.
• Collaborate closely with Marketing Engineering and Country teams to deliver high-impact digital projects.
• Represent Product & Optimization to senior leadership sharing insights progress and strategic recommendations.

More about you

• 7 years experience in digital product management and CRO with at least 3 years in a leadership role.
• Strong understanding of online marketing UX principles conversion optimisation and MarTech ecosystems.
• Proven ability to lead cross-functional teams and deliver measurable business results.
• Skilled in CRM systems A/B testing tools CMS platforms and landing-page optimization.
• Experience with lead-generation funnels; healthcare or hearing-care industry exposure is a plus.
• Analytical mindset strong communication skills and the ability to influence senior stakeholders.
• Experience with P&L ownership revenue management and Agile frameworks is an advantage

More About What We Offer

As one of the worlds leading hearing care providers headquartered in Switzerland were committed to building an inclusive culture. We want to create an environment where you can balance a successful career with your commitments and interests outside of work through our flexible hybrid working model.

We offer a wide range of training opportunities for both your professional and personal development and there are exceptional growth opportunities with individual development plans.

• 30 Days Paid Annual Leave: We understand the importance of work-life balance which is why we provide generous annual leave to allow you to relax recharge and spend quality time with your loved ones.
• Pension Scheme with Employer Contribution: Planning for your future is essential and we contribute to your pension fund to ensure financial security beyond your working years.
• Compensation: A competitive salary package including a variable compensation scheme
• Subsidized BVG Ticket: Navigating the city should be hassle-free so we offer subsidized BVG (Berlins public transport system) tickets to make your daily commute more convenient and affordable.
• Dedicated Learning and Development Budget: Your growth matters to us. We provide a dedicated budget for learning and development opportunities allowing you to upskill and stay ahead in your professional journey.
• 2 Hours Learning Every Other Week LinkedIn Learning Licence: Continuous learning is crucial for personal and professional growth. Enjoy dedicated time for learning every other week and gain access to a vast library of courses through Udemy Corporate Learning.
• Language Classes: Embrace the multicultural environment and broaden your horizons with language classes in English and German fostering effective communication and integration.
• Monthly Team Lunches: We believe in fostering strong bonds within our teams and what better way to do so than by coming together for delicious team lunches each month!
• Mobility Allowance for Relocation (Only if Applicable): If you are relocating to join our team we provide a mobility allowance to help ease the transition and make your move as smooth as possible.
• Corporate Benefits Platform: Access exclusive discounts and offers through our corporate benefits platform rewarding you for being a part of our team.
• Wellbeing Benefit / Urban Sports Club Membership: Sonova contributes towards your Urban Sports Club membership

Our Talent Acquisition Manager is looking forward to receiving your complete application (cover letter CV references and certificates) via our online job application platform.

For this vacancy only direct applications will be considered.