VP Of Marketing (mfx)

1. Demand generation engine

Build the engine for a mid-market-to-enterprise sales motion selling to CISOs and buying committees in regulated industries. Outbound sequences inbound programs account-based campaigns: you decide what runs and what gets cut.

2. Intelligence platform as owned media

Build a multilingual content and intelligence platform that becomes the go-to resource for risk intelligence professionals across Europe. Think Bloomberg TV for cybersecurity: curated threat briefings regulatory analysis original research and video content published through an owned channel that drives top-of-funnel awareness and positions QuoIntelligence as the European category authority. The platform feeds brand demand gen and product adoption simultaneously. Youll define what this looks like build the first version and measure whether it earns the audiences attention.

3. Brand positioning and website

Define how the market sees QuoIntelligence. ICPs buyer personas (CISO as the champion CEO/CFO as the economic buyer) and messaging that positions the company as the European category leader in Unified Risk Intelligence. Lead a full brand and website overhaul with compliance-aware positioning that speaks to regulated buyers.

4. Marketing operations (HubSpot)

Architect marketing operations in HubSpot (Marketing Pro Sales Enterprise). Lifecycle workflows multi-threaded sequences for long sales cycles lead scoring and attribution modeling that give the CRO transparent pipeline contribution data.

5. Partner marketing function

Channel partners today are transactional resellers. Your job: enablement assets co-marketing campaigns and referral tracking that turn them into co-sellers.

6. Field events and field marketing

Plan and run the events that put QuoIntelligence in front of CISOs and security leaders across Europe. Industry conferences (it-sa Cybertech Europe RSA) regional roundtables executive dinners partner-hosted events. You decide where we show up what we say when were there and how every event converts to a market where trust sells and buyers want to meet the analysts behind the product field marketing is a primary demand gen channel not a brand exercise.

7. Multi-regional coordination

Coordinate execution across DACH UK and Central Europe with internal and external SDR teams and agencies. Messaging consistency and pipeline velocity across markets.

8. Team building and scaling

Hire and scale the marketing team as the function matures. Your first hire is already budgeted. Youll define the org structure roles and growth plan from there.

What Youll Bring

Must-haves:

• AI fluency. You actively use AI tools in your marketing work (content analytics automation research) and can evaluate new ones critically. You understand what AI products do well and where they fall short because youve marketed or worked alongside them.

• Youve built and scaled B2B demand generation in a company selling to regulated enterprises (cybersecurity fintech defense tech Governance Risk and Compliance or similar): CISOs buying committees and long sales cycles. You know what it takes to turn marketing from a cost center into a pipeline contributor.

• Marketing automation depth: you can architect lifecycle workflows lead scoring and attribution from scratch not just operate someone elses setup. We run HubSpot (Marketing Pro Sales Enterprise).

• Product marketing instinct. Youve taken a complex technical product and framed it as a business and compliance solution for buyers who arent engineers. Agent Karla and Mercury are AI-driven intelligence products; marketing them credibly requires genuine technical fluency. You should be able to explain what makes our AI architecture different in a conversation with a CISO. Threat Intelligence Governance Risk Compliance or adjacent domains.

• Multi-regional execution across European markets. Youve coordinated agencies SDR teams and campaigns across borders without losing messaging coherence.

• Direct cybersecurity marketing experience. Not required if youve marketed to regulated buyers in adjacent sectors but it accelerates ramp-up.

• Full audit of HubSpot setup website SEO LinkedIn Ads and outbound sequences

• ICPs buyer personas and messaging framework defined and aligned with CRO

• KPI and reporting templates established with sales leadership

• HubSpot hygiene: lifecycle stages lead routing basic intent-triggered workflows

• Redesigned outbound sequences and nurture workflows targeting CISOs and economic buyers

• LinkedIn Ads optimized with account-based targeting and compliance-focused creatives

• Website rebuild brief delivered: structure messaging conversion strategy

• Partner enablement pack v1: co-marketing assets and referral tracking in HubSpot

• Weekly pipeline review cadence running with sales and SDR teams

Day 61-90: Scale and Optimize

• Website rebuild or major refresh executed with CRO and product input

• Advanced intent scoring and multi-channel triggers live in HubSpot

• Pilot partner co-marketing campaign launched and measured

• Attribution ROI and CAC reporting framework delivering transparent pipeline data

• Build a marketing function in a company with product-market fit a growing client base and a 1.4M ENISA contract as a credibility anchor.

• Executive seat at the table. Direct CRO partnership revenue leadership team membership and influence over commercial strategy. Your decisions shape how the company goes to market.

• A 40-person team where your work is visible and consequential. This is pre-Series A: early enough to shape the company stable enough to build on.

• Remote-first European footprint. A culture built on six values that actually drive behavior: Trust Sleek Curiosity Lean Strength Impact and Playful Teamwork.