Media, PR & Influencer Marketing Manager (Italy, Greece & Israel)
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Monthly Salary:
Posted on:
7 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Title
Media PR & Influencer Marketing Manager (Italy Greece & Israel)Job Description
In this role you will have a significant impact on business growth by driving innovative media planning that support sales objectives and strengthen digital presence. You will be part of the Personal Health team for IIG (Italy Israel and Greece) collaborating across the different organizations and reporting to the Consumer Marketing Leader.
Your role:
- Build strategic media plans to achieve Business & Marketing goals and sell-out ambitions by working with the media agency.
- Analyze media landscape to develop comprehensive and innovative marketing/media tactics that outperform the competition.
- Design and implement data-driven marketing strategies aimed at driving significant increases in traffic leads and sales.
- Partner with Shopper Marketing & Commercial teams to embed media capabilities in e-trade and Retail Media plans to effectively drive sell-out.
- Collaborate with local and regional Marketing teams to localize creative assets and toolkits.
- Develop test-and-learn programs with agencies to optimize performance.
- Conduct data analysis to make informed data-driven decisions that continuously improve campaign performance and maximize return on investment (ROI).
- Monitor Media Marketing & Business KPIs and report insights to senior management highlighting progress and areas for improvement.
Youre the right fit if you have:
- Bachelors or Masters degree in Marketing Business Communications or related fields.
- 3-5 years in performance marketing media planning or digital marketing in an agency or multinational company environment.
- Advanced knowledge of media platforms data analysis KPIs (CPA ROAS) and digital marketing tools.
- Strong analytical skills (including advanced Excel expertise) to calculate ROI and manage budget planning effectively.
- Negotiation skills to increase efficiency of media investments.
- Strong ability to work in cross-functional teams results-oriented mindset and innovative approach.
- Excellent stakeholder management skills to collaborate across internal teams and with external agencies.
- Proven ability to work effectively as a team player building trust and collaboration.
- Excellent presentation and communication skills.
- A global mindset with cultural agility a consumer-centric approach and a data-driven decision-making style.
- Fluent in English in addition to Italian as local language.
How we work together
We believe that we are better together than apart. For our office-based teams this means working in-person at least 3 days per week.
Onsite roles require full-time presence in the companys facilities.
Field roles are most effectively done outside of the companys main facilities generally at the customers or suppliers locations.
Indicate if this role is an office/field/onsite role.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters and we wont stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
- Learn more about our business.
- Discover our rich and exciting history.
- Learn more about our purpose.
If youre interested in this role and have many but not all of the experiences needed we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.
#LIEU
#PersonalHealth
Required Experience:
Manager
Key Skills
- Business Development
- Graphic Design
- Internal Communications
- Special Events
- Web Content
- Press Releases
- Market Research
- SEO
- ROI
- Trade shows
- Company Vehicle
- Analytics
About Company
Philips has been revolutionizing lighting for over 125 years. We pioneered the world changing development of electric light and LED, and are now leading the way in intelligent lighting systems. Our deep understanding of how lighting positively affects people, enables us to deliver inn ... View more
