The Site Content Specialist/Ecommerce Content Specialist will partner with the Site Content Manager Site Merchandisers and Marketing to plan and execute strategic content that supports engagement drives product sales conversion new initiatives and provides a positive omnichannel customer experience.
Key Roles and Responsibilities
Assist in planning & executing site content under the direction of the content manager that drives engagement sales and provides a positive omnichannel customer experience on the homepage and other pages across the site.
Help prepare content for various devices and customer segments ensuring consistency and accuracy.
Support the creation and management of content briefs wireframes and marketing jobs for campaigns and special projects
Communicates content timelines plans and needs to cross-functional partners
Partner with the site merchandisers to provide clear and optimized navigation from all content assets
Ensure all content requests are fulfilled according to the brief before passing the final brief to the content manager for review and front-end development team for execution
Assist in validating all content prior to launch to ensure a high-quality customer experience
Help maintain performance dashboards that measure the success and opportunity within each campaign and gather action-oriented information for immediate and future content implementation
Participate in competitor research and trend reviews. Document inspiration and emerging trends and share findings with internal teams
Qualifications and Competencies
Bachelors Degree Required Digital Retailing Merchandising or Marketing preferred
1 years of ecommerce experience or similar role preferred
Experience with Salesforce (or similar ecom platforms) Excel Web Analytics Tools preferred
Strategic thinker with the ability to clearly articulate and implement a focused plan
Self-starter with strong attention to detail who can manage multiple projects simultaneously
Strong teamwork communication and interpersonal skills
Required Experience:
IC
DescriptionJob SummaryThe Site Content Specialist/Ecommerce Content Specialist will partner with the Site Content Manager Site Merchandisers and Marketing to plan and execute strategic content that supports engagement drives product sales conversion new initiatives and provides a positive omnichanne...
Description
Job Summary
The Site Content Specialist/Ecommerce Content Specialist will partner with the Site Content Manager Site Merchandisers and Marketing to plan and execute strategic content that supports engagement drives product sales conversion new initiatives and provides a positive omnichannel customer experience.
Key Roles and Responsibilities
Assist in planning & executing site content under the direction of the content manager that drives engagement sales and provides a positive omnichannel customer experience on the homepage and other pages across the site.
Help prepare content for various devices and customer segments ensuring consistency and accuracy.
Support the creation and management of content briefs wireframes and marketing jobs for campaigns and special projects
Communicates content timelines plans and needs to cross-functional partners
Partner with the site merchandisers to provide clear and optimized navigation from all content assets
Ensure all content requests are fulfilled according to the brief before passing the final brief to the content manager for review and front-end development team for execution
Assist in validating all content prior to launch to ensure a high-quality customer experience
Help maintain performance dashboards that measure the success and opportunity within each campaign and gather action-oriented information for immediate and future content implementation
Participate in competitor research and trend reviews. Document inspiration and emerging trends and share findings with internal teams
Qualifications and Competencies
Bachelors Degree Required Digital Retailing Merchandising or Marketing preferred
1 years of ecommerce experience or similar role preferred
Experience with Salesforce (or similar ecom platforms) Excel Web Analytics Tools preferred
Strategic thinker with the ability to clearly articulate and implement a focused plan
Self-starter with strong attention to detail who can manage multiple projects simultaneously
Strong teamwork communication and interpersonal skills
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