Legacy Giving and High Value Donor

Comité Português Para A UNICEF

Job Location:

Lisbon - Portugal

Monthly Salary: Not Disclosed

Posted on: 12 hours ago

Vacancies: 1 Vacancy

Job Summary

About UNICEF

UNICEF is the worlds leading childrens rights organization working for children in 190 countries to save lives defend rights and help fulfill their potential. We are funded entirely by voluntary contributions and are committed to making a lasting difference for children.

Job Purpose

UNICEF Portugal is looking for a strategic mission-driven professional to lead and grow our Legacy Giving and High Value Donor programs. This role is pivotal in securing long-term sustainable funding by cultivating meaningful relationships with supporters who wish to leave a lasting impact on childrens lives.

You will develop and implement innovative strategies to engage legacy prospects and high-level donors steward relationships and ensure UNICEF Portugal remains a trusted and inspiring choice for philanthropic giving. You will work cross-functionally with internal teams and external partners and represent Portugal within UNICEFs global legacy community.

Key Responsibilities

Strategy & Planning (in collaboration with Marketing team)

Co-design and implement a tiered legacy marketing strategy segmenting audiences and tailoring messaging across channels (direct mail digital telemarketing press etc.).

Develop and execute multi-channel campaigns to promote legacy giving and engage high value donors targeting both warm and cold audiences.

Co-create a compelling legacy proposition based on donor insights market research and emotional storytelling.

Donor Engagement & Stewardship

Collaborate with the Donor Success Team to build a stewardship journey for legacy pledgers and high-value donors including personalized communications and recognition.

Establish and manage a Legacy Community to honor and engage legacy supporters through exclusive events and updates.

Ensure legacy asks are embedded across all supporter journeys and touchpoints.

Operational Excellence

Liaise with external suppliers (copywriters designers printers legal advisors) to deliver high-quality campaigns and materials.

Oversee the legacy fundraising budget ensuring cost-efficiency and strategic investment.

Monitor performance against KPIs and benchmarks providing regular reports and forecasts to leadership.

Data & Compliance

Work with the IT/Data Team to ensure CRM records are accurate and up to date reflecting donor preferences relationships and gift activity.

Ensure legacy gifts are processed in compliance with Portuguese legal frameworks and UNICEFs global standards.

Develop reporting tools and dashboards to inform decision-making and improve targeting.

Collaboration & Representation

Liaise with UNICEF HQ to develop investment proposals and report on program performance.

Represent UNICEF Portugal in the global legacy community and at donor cultivation events.

Contribute to the Annual Plan and participate in strategic planning and evaluation activities.

Qualifications and Competencies of a Successful Candidate

WHO YOU ARE

You are results-oriented empathetic and driven by purpose.

You build trust easily and translate strategy into meaningful donor relationships.

YOUR SKILLS & EXPERIENCE

Degree in Marketing Communications Management or related field (preferred).

5 years of experience in fundraising marketing commercial or communications roles.

Proven experience in legacy fundraising high-level supporter engagement or relationship marketing.

Digital channels and integrated campaign management is a plus.

Superior verbal and written communication skills including storytelling and presentation.

Strategic thinker with strong planning analytical and organizational skills.

Data-driven mindset with experience using CRM systems and donor analytics.

Empathetic and relationship-oriented with a deep understanding of donor motivations.

Resilient proactive and able to lead projects independently in a fast-paced environment.

Collaborative team player with the ability to influence and inspire across teams.

Native proficiency in Portuguese and full professional proficiency in English is essential.

What We Offer

Hybrid work model with flexibility.

A sustainable office environment.

Additional vacation days and a special day off for your birthday.

Flexible afternoons for family time.

Fresh fruit in the office.

Health insurance.

A dynamic purpose-driven culture with opportunities for professional growth.

Values

UNICEFs work is guided by the values of Care Respect Trust Integrity Accountability and Sustainability. We are committed to upholding these values in all that we do.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations including sexual exploitation and abuse sexual harassment abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will undergo rigorous reference and background checks and are expected to adhere to these standards and principles.

About UNICEFUNICEF is the worlds leading childrens rights organization working for children in 190 countries to save lives defend rights and help fulfill their potential. We are funded entirely by voluntary contributions and are committed to making a lasting difference for children.Job PurposeUNICEF...