Associate Brand Manager

Bringing Home the Dough

The Associate Brand Manager (Wonder and Regional Brands) will support the Brand Managers in growing Brand(s) and will play an essential role in helping Flowers reach its future growth targets. They will work closely with Consumer Insights team to relay important information to Brand Managers in order to create the short and long term Brand strategies. Incumbent must have experience in strategic roles and have the ability to strategically craft Consumer Insights into effective Brand strategies and messaging. Positions will ultimately gain broad exposure to all functional activities within a Brand including Consumer Insights Marketing Sales Supply Chain and Finance which will result in strengthened marketing fundamentals and a holistic approach to driving business growth. Additionally the Associate Brand Manager must be able to connect and build strong relationships with internal and external partners on a daily basis. Ultimately an Associate Brand Manager must be able to learn what it takes to be a Brand Manager and interact in a dynamic environment with multiple functions which will equip him/her with the appropriate skills needed to transition to a Brand Manager as a next step on his/her career path.

Rising to the Challenge: Position Responsibilities

Support the Brand/Channel Manager to manage and own Brand/Channel P&L and collaborate with cross-functional partners to set Brand/Channel strategy and make decisions that will lead to successful execution of said strategy
Provide input and insight to Brand/Channel Manager to establish short and long term Brand/Channel vision that aligns with Business Unit and Category strategies determine key growth drivers and develop consumer-specific objectives to drive profitable growth across category
Work closely with Brand/Channel Manager to oversee day-to-day activities at the Brand/Channel level
Conduct regular business reviews with Brand/Channel Manager to align on growth objectives and strategic initiatives
Conduct weekly review with Brand/Channel Managers to discuss performance and constantly seek out personal growth opportunities in Brand/Channel management and cross-functional collaboration
Help the Brand/Channel Manager prepare for the Annual Operating Plan (AOP) Brand/Channel process and meetings; partner with AOP Brand/Channel meeting attendees (Consumer Insights Manager Media & Agency Marketing Partner Product Innovation Manager Sales Supply Chain Partner and Finance Partner) before meetings to make meetings and process efficient and productive
Attend weekly Brand/Channel calls with cross-functional team and follow-up on open items solve issues live discuss Brand/Channel opportunities and own pulse on the Brand/Channel to determine next steps in accomplishing Brand/Channel strategy with the Brand/Channel Manager
Gather deep consumer insights from Marketing in order to formulate new strategies that will increase market share and Brand/Channel equity
Partner with Product Innovation Managers to ensure that Brand/Channel(s) are constantly innovating and meeting current and future consumer needs
Align closely with Sales Marketing and Field Marketing to ensure Brand/Channel messaging is being properly executed in the marketplace
Collaborate with cross-functional Sales leaders on Brand/Channel execution with customers and distributors and opportunities for new business
Work closely with Supply Chain to understand capacity constraints product costs and opportunities for efficiency
Align with Revenue Management on pricing strategies by region product and customer; gain insight on pricing strategy details and background to help Brand/Channel Manager make decisions on pricing guidelines
Collaborate with Marketing to effectively leverage media spend partnerships and sponsorships to maximize Brand/Channel performance
Understand end consumers in respective Brand/Channel(s) at the deepest level in order to drive strategies that are below the surface and will identify with consumers
Ensure compliance with all company policies and procedures (EEO Sexual Harassment Sarbanes Oxley Safety etc.)
Perform other duties which are deemed to be an integral part of the position including but not limited to fulfillment of work schedules adherence to attendance policies and other applicable operating rules policies and procedures.

Knead to Know: Preferred Qualifications

At least 3-5 years of relevant experience in brand management innovation marketing and/or strategy development
Previous marketing experience preferred
Previous experience in new product development innovation and bringing ideas to market

Additional Ingredients: Essential Job Requirements

Bachelors degree in Business Marketing or a related field required
MBA or equivalent experience preferred