Amazon MGM Studios is seeking a dynamic Content Manager to join our Theatrical Marketing team. Reporting to the Head of Theatrical Marketing (Australia NZ & Asia) this role will partner with Theatrical Marketing Managers to develop and execute compelling social digital and influencer marketing strategies that drive audience engagement and box office performance for film releases across Australia and New Zealand.
Key job responsibilities
Social Media Strategy
Craft and implement data-driven social media strategies aligned with global campaign objectives for theatrical releases and owned profiles
Develop innovative digital storytelling and creative concepts with strong cultural relevance
Design comprehensive editorial calendars and amplification strategies for theatrical events
Monitor and leverage emerging trends and consumer behaviours
Coordinate with Marketing and PR teams to maximise campaign impact
Content Strategy & Production
Lead end-to-end content strategy development and implementation
Oversee content production including briefing editing and quality control (including community management)
Manage production schedules and ensure alignment with marketing campaigns
Drive innovation in content formats and platform utilisation
Analyse performance metrics and optimise content strategies accordingly
Maintain vendor relationships (agencies freelancers contributors)
Engage and manage agencies social platforms and creative partners
Talent & Influencer Partnerships
Build and manage a network of content creators
Negotiate and execute creator collaborations
Optimise international promotional opportunities
Track and analyse creator performance metrics
Partner with social media platforms (existing and emerging) to amplify campaigns and leverage latest technologies
- 5 years experience in theatrical marketing or high-profile content marketing experience
- Experience generating and executing large-scale social media campaigns across digital platforms
- Knowledge of media landscape and cultural trends
- Experience with data analysis and performance optimization skills
- Experience collaborating with cross-functional teams
- Outstanding communication and organizational abilities
- Experience in fast-paced environments with multiple concurrent projects
- Experience collaborating with internal stakeholders and external agencies filmmakers talent and influencers
- Comprehensive understanding of theatrical marketing and digital platforms
- Post-graduate studies in Social Media Digital Marketing communications or related field
Acknowledgement of country:
In the spirit of reconciliation Amazon acknowledges the Traditional Custodians of country throughout Australia and their connections to land sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
IDE statement:
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
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