Commercial Director

At Wizards of the Coast we connect people around the world through play and imagination. From our genre-defining games like Magic: The Gathering and Dungeons & Dragons to our growing multiverse we continue to innovate and build new ways to foster friendship and connection.

Thats where you come in! As the Japan Commercial Director at Wizards of the Coast you will lead and transform the companys local operations driving revenue growth brand visibility and community engagement across all Wizards products and franchisesincluding Magic: The Gathering and Dungeons & Dragons. This role requires a seasoned bilingual commercial leader with deep knowledge of the TCG industry a proven track record of managing and developing teams and the ability to combine strategic leadership with hands-on management of sales trade marketing WPN and partnerships to ensure Wizards long-term success in the Japanese market.

What Youll Do:

• Develop and execute local go-to-market strategies that achieve sales profitability and growth objectives for Japan.
• Manage relationships with distributors retailers and e-commerce platforms to optimize product availability and sell-through.
• Lead and mentor a high-performing sales team to achieve ambitious goals.
• Identify new business opportunities and determine the best strategies to compete in the market.
• Analyze market trends and customer feedback to inform product development and marketing strategies.
• Monitor and report on sales performance adjusting tactics as necessary to ensure flawless execution of our plans.
• Collaborate with cross-functional teams to successfully implement sales initiatives and campaigns.
• Forecast demand and manage sales planning in coordination with global supply chain and finance teams.
• Work cross-functionally to implement organized play initiatives and experiential activations to grow the player base.

Strategic Leadership and Market Growth:

• Serve as the senior representative of Wizards of the Coast in Japan ensuring alignment with corporate strategy and values.
• Own the full Japan commercial strategy across Hobby Mass E-commerce and Distributor channels.
• Develop and implement a 3-year market expansion plan aligned with global GTM priorities.
• Translate global business objectives into locally relevant initiatives product priorities and channel programs.
• Identify new opportunities for growth including retail expansion store-within-a-store partners organized play growth and new business models.
• Build mentor and lead a high-performing local team across sales marketing and operations.
• Collaborate with regional and global teams to align Japans strategy with global initiatives and launches.
• Develop annual business plans budgets and performance metrics.
• Lead mentor and performance-manage the local team improving capability accountability and execution rigor.

What Youll Bring:

• 10 years of experience in sales and marketing leadership within the entertainment TCG industry gaming or consumer products industry.
• Strong understanding of retail distribution and e-commerce in the Japanese market.
• Outstanding leadership and team management skills.
• Solid knowledge of the Japanese market and consumer behavior.
• Ability to develop and implement strategic plans with a focus on results.
• Excellent communication and interpersonal skills.
• Fluent in both Japanese and English (business-level written and spoken).
• Deep knowledge of the Trading Card Game ecosystem including retailers distributors organized play competitors and consumer behavior is desired.
• Strong analytical planning and communication skills.

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About Wizards of the Coast

Wizards of the Coast develops and publishes legendary games that inspire creativity forge friendships and build communities of global fans. A division of Hasbro a leading games IP and toy company (NASDAQ: HAS) Wizards delivers premium experiences for gamers across tabletop video games and digital platforms based on both new and time-honored brands including its best-known franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS and from Hasbros unparalleled portfolio of thousands of iconic marks.

Wizards diverse studio network includes first-party developers Archetype Entertainment Invoke Studios Atomic Arcade and Skeleton Key as well as co-venture and license partners. Headquartered in Renton Washington Wizards fosters world-class talent to create unforgettable play experiences on all platforms. To learn more about Wizards visit or Wizards of the Coast on LinkedIn

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