Marketing Specialist
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Job Location:
New York City, NY - USA
Monthly Salary:
$ 75000 - 90000
Posted on:
16 hours ago
Vacancies:
1 Vacancy
Job Summary
Title: Marketing Specialist
Department: Marketing
Supervises: N/A
Role Type: Full-time
Location: New York NY (Hybrid)
ABOUT THE COMPANY:
Anchin is a New York City based Certified Public Accounting and Consulting firm with a Long Island and Florida presence that provides expert financial advisory services to companies across a diverse range of industries. We offer a full range of integrated accounting consulting and business management services from tax planning and audits to the most detailed analysis of acquisitions and financial restructuring.
Anchin is consistently recognized as one of the Best of the Best accounting firms in the country a Best Place to Work in New York City and New York State and a Best Accounting Firm to Work For Nationwide.
ABOUT THE POSITION:
RESPONSIBILITIES:
- Partner with marketing managers and firm leadership to design and implement targeted marketing campaigns that align with business goals and industry priorities.
- Create compelling marketing communications including presentations articles social media content website updates surveys webinars media relations and collateral that position the firm as an industry leader.
- Collaborate on proposal development client targeting strategies and market research to drive new business opportunities.
- Lead the planning and execution of high-impact events including pre-event logistics registrations onsite support (primarily NYC-based) and post-event analysis to maximize ROI.
- Conduct in-depth research on industry trends competitors and prospective clients to inform marketing strategies and business development efforts.
- Utilize CRM tools to track engagement monitor pipelines and analyze campaign performance for continuous improvement.
- Work with internal teams and external vendors to execute firm-wide initiatives that reinforce brand culture and client engagement.
- Provide guidance and training to junior team members and interns fostering professional growth and knowledge sharing.
QUALIFICATIONS:
Education:
- Bachelors degree (BA/BS) required or equivalent experience.
Experience:
- 35 years of marketing experience preferably in professional services (accounting law consulting financial services or architecture/engineering).
- Proven ability to develop and execute strategic marketing campaigns and business development initiatives.
- Strong writing communication and research skills with a focus on creating persuasive and engaging content.
- Advanced proficiency in MS Word Excel PowerPoint and creative tools such as Canva or similar platforms.
- Experience managing multiple projects in a fast-paced deadline-driven environment.
- Social media expertise and familiarity with emerging trends in digital marketing.
- Knowledge of CRM systems and proposal development software preferred.
- Ability to analyze marketing performance metrics and provide actionable insights.
Compensation:
- Competitive annual salary in the range of $75000-$90000 based on individuals experience level.
Anchin provides comprehensive benefits which you can view here.
Attributes:
- Accountability: Follows through on commitments does what you say you will do even requiring some personal sacrifice.
- Communicates Effectively: Delivers messages in a clear and concise manner listens attentively.
- Strong Interpersonal Skills: Relates comfortably to all levels of people both internally and externally.
- Nimble Learner: Learns quickly when facing new situations willingly takes on the challenge of unfamiliar tasks.
- Technical Proficiency: Deals with technical issues comfortably and can complete work at a high level of proficiency.
- Being Resilient: Shows confidence under pressure maintains a positive attitude despite adversity.
- Action Oriented: Proactively seeks out new and challenging work.
- Trustworthiness: Keeps confidences and develops a reputation for being honest and ethical.
Anchin is an equal opportunity employer who agrees not to discriminate against any employee or job applicant irrespective of race color creed alienage religion sex national origin age disability gender (including gender identity) marital status sexual orientation citizenship or any other characteristic protected by law. Anchin is committed to providing access equal opportunity and reasonable accommodation for individuals with disabilities in employment its services programs and activities. To request reasonable accommodation contact Anchin Recruitment Team at
Required Experience:
IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
Anchin is an accounting, tax and advisory firm, serving privately held companies, investment funds and high-net-worth individuals and families. Learn more!
