VP, Identity & Infobase Product Strategy

Conway, AR - USA

Monthly Salary: Not Disclosed

Posted on: 15 hours ago

Vacancies: 1 Vacancy

Job Summary

Acxiom is seeking a visionary Vice President of Identity & Data Product Strategy to lead the ideation innovation and positioning of Acxioms Real ID and Infobase product portfolio. This role will focus on establishing Real ID and Infobase as market leading referential ID and associated data products for identity resolution enrichment segmentation activation measurement and collaboration across the MADTech (marketing and advertising) landscape.
Key Responsibilities:

Strategic Leadership:
oDefine and drive the product innovation roadmap for Real ID as a standard identity currency for identity resolution and identity management.
oDefine and drive the product innovation roadmap for Infobase as the premier deterministic and observed data profile foundation.
oDevelop and execute strategies to achieve product parity with leading identity and data solutions (e.g. RampID Experian) across the ecosystem.
oCollaborate with GTM Strategy leadership and align product prioritization and roadmaps.
oCollaborate with Direct Sales and Client Management leadership on Product adoption tracking and white space identification.

Market Leadership:
oLead initiatives to define Market Problems Distinctive Competencies Portfolio Mix and Build Buy Partner decisions.
oInterlock with Sales Client Success and Marketing to capture and analyze Win/Loss Pricing and Product Performance
oDefine Product Positioning Buyer Personas and Buyer Experience to drive incremental growth across the Identity and Data portfolio.
Technical Product Collaboration:
oCultivate and manage interlocks with Acxiom Technical Product Management to ensure strategic alignment and prioritization.
oDrive internal product roadmap documentation and product requirements definition and documentation.

Thought Leadership & Market Influence:
oRepresent Acxiom Identity and Data Products in industry forums standards bodies and client engagements to drive portfolio awareness and drive growth.
oMonitor competitive landscape and emerging trends to inform technical product and partnership strategies.

Qualifications:

10 years of experience in adtech martech identity solutions and/or data products with a proven track record of driving growth and market leadership.
Deep understanding of programmatic advertising identity resolution data product creation audience definition and segmentation as well as privacy-compliant data activation.
Strong executive presence and ability to influence at C-suite level across clients partners and agencies.
Experience managing cross-functional teams and complex product portfolios.
Familiarity with major agency holding companies and their operational models (Omnicom IPG preferred).

Preferred Skills:

Expertise in identity solutions (digital and terrestrial) third-party data products collaboration solutions.
Ability to translate technical concepts into strategic business outcomes.

Primary Location City/State:

Homebased - Conway Arkansas

Additional Locations (if applicable):

Conway

Acxiom is an equal opportunity employer including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting hiring training promotion or other employment of associates or the awarding of subcontracts because of a persons race color sex age religion national origin protected veteran military status physical or mental disability sexual orientation gender identity or expression genetics or other protected status.

Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here.

Attention Colorado California Connecticut Maryland NevadaNew Jersey New York City Ohio Rhode Island and Washington Applicants: This position is not located in the aforementionedlocationsbut applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws please contact.

Required Experience:

Exec