Performance Marketing Specialist
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Job Location:
Monthly Salary:
Posted on:
4 hours ago
Vacancies:
1 Vacancy
Job Summary
We are looking for a results-driven Performance Marketing Specialist to manage and scale paid marketing efforts across our photography events and creative brands. This role is highly execution-focused responsible for lead generation conversions ROI tracking and continuous campaign optimization across multiple platforms.
Key Responsibilities
Performance Marketing & Paid Campaigns
Plan execute and optimize paid campaigns across Meta (Facebook & Instagram) Google Ads and YouTube.
Manage campaigns for multiple brands with different target audiences and objectives.
Drive qualified leads bookings and inquiries with clear cost-per-lead and ROI targets.
Funnel & Conversion Optimization
Create and optimize ad funnels including lead forms landing pages and WhatsApp campaigns.
A/B test creatives ad copies audiences and formats to improve performance.
Work closely with creative and content teams to produce high-converting ad creatives.
Analytics Tracking & Reporting
Set up and monitor Meta Pixel Google Tag Manager GA4 and conversion tracking.
Analyze campaign performance and prepare weekly/monthly performance reports.
Continuously optimize budgets based on performance and business priorities.
Brand-wise Ownership
Handle separate ad accounts or campaigns for each brand while maintaining clarity on spend ROI and outcomes.
Align marketing activities with brand positioning and business goals.
Scale winning campaigns and pause non-performing ones proactively.
Required Skills & Experience
Proven experience as a Performance Marketing Specialist or Paid Media Specialist.
Strong hands-on experience with Meta Ads and Google Ads.
Solid understanding of performance metrics: CPL CPA ROAS CTR conversion rates.
Experience in lead generation for service-based or creative brands.
Qualifications :
Experience in photography events weddings baby photography or creative agencies.
Familiarity with WhatsApp marketing tools CRM integrations or lead automation.
Basic understanding of landing page tools (Webflow WordPress Unbounce etc.).
Ability to manage multiple brands and budgets simultaneously.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
At Vroutes HR, we focus on creating coaction capabilities and empowering employers with the most precious asset-people. With a combination of innovative technology and personal touch, we have enabled marketing and advertising firms to achieve their vision. Founded in the year 2017 Vro ... View more
