About Max Life Insurance: Max Life Insurance Company Limited is a Joint Venture between Max Financial Services Limited and Axis Bank Limited. Max Financial Services Ltd. is a part of the Max Group an Indian multi business corporation. Max Life offers comprehensive protection and long-term savings life insurance solutions through its multichannel distribution including agency and third party distribution partners. Max Life has built its operations over almost two decades through need-based sales process a customer-centric approach to engagement and service delivery and trained human capital. As per public disclosures during the financial year 2019-20 Max Life achieved gross written premium of Rs. 16184 crore. As on 31st March 2020 the Company had Rs. 68471 crore of assets under management (AUM) and a Sum Assured in Force of Rs. 913660 crore. For more information please visit the Companys website at We Stand for: Caring | A compassionate leader who demonstrates appreciation for diversity in thoughts and approach towards people as well initiatives eliminates biases to promote meritocracy. A coach who inspires people to excel and sets a culture of high performance. | Collaboration | A boundary-less leader who is capable of identifying & leveraging expertise of team members for superlative outcomes thus delivers to the organizations ask. A leader who addresses challenges with a solution oriented approach to create win-win partnerships within & outside teams through inspired cooperation and teamwork. | Customer Obession | A leader who embodies Customer and keeps him at the core of all deliverables. Proactively anticipate customer needs and implement strategies to provide best in class customer experience. | Growth Mindset | An ambitious leader who can sponsor game changing ideas and rally the team to turn them into a reality. A leader who challenges the status quo takes bold & creative actions to manage complex issues & achieve high impact goals by pushing self and others and raise the bar on performance. | People Leadership | A peoples leader who inspires their teams to stretch themselves and achieve their true potential. A leader who create leaders by coaching empowering & motivating them to deliver superior business outcomes. |
Max Life Insurance is an Equal Opportunity Employer and promotes inclusion and diversity.
JOB SUMMARY We are seeking a highly analytical and results-driven Chief Manager of Digital Marketing and D2C Strategy. This critical role is responsible for driving revenue growth and brand visibility across the companys digital properties and D2C channels.
The ideal candidate will possess a strong blend of strategic planning campaign execution channel optimization and stakeholder management with a proven track record of scaling digital business and maintaining regulatory compliance within a dynamic industry.
This role requires a leader who can translate digital initiatives into tangible business outcomes. A. Digital Revenue & Performance: - Chase Business & Upsell/Cross-Sell Campaigns: Plan and execute comprehensive Chase Business campaigns utilizing a high volume of assets (banners website banners SMS WhatsApp carousels emailers) to drive cross-sell upsell and retention ensuring maximum engagement and return on investment (ROI).
- D2C Channel Ownership & Expansion: Strategically manage and optimize performance across owned and partner D2C digital channels (e.g. Axis/YBL Banca D2C) focusing on Conversion Rate Optimization (CRO) and achieving aggressive monthly business growth targets.
- Financial Product Launches (NFOs): End-to-end ownership of NFO campaigns including developing the launch theme/idea creating associated launch videos and high-volume creative sets managing vendor execution and ensuring rapid revenue delivery in the critical launch phase.
- Customer Journey Optimization: Manage and optimize complex digital content journeys across multiple channels (SMS WhatsApp Email RCS Carousels) to target diverse financial customer segments and drive measurable policy/product uptake.
- Lead Generation: Oversee targeted digital campaigns supporting BTL (Below-the-Line) initiatives to generate high-quality warm leads and optimize conversion rates.
B. Creative Production Content & Brand Management: - Volumetric Creative Delivery: Oversee the high-volume production of digital creatives for multiple campaigns ensuring alignment with diverse themes compliance standards and the overall look-and-feel of the website/brand thematic.
- YouTube Content Creation: Lead the end-to-end YouTube strategy including writing scripts from scratch coordinating/recording shoots managing video editing for final output and collaborating closely with the SEO team to optimize for organic leads and views.
- Online Reputation Management (ORM): Develop and execute strategic engagement and paid campaigns with the goal of maintaining or exceeding 40% positive brand sentiment online proactively managing reputation risks specific to the financial industry.
- Advisor/Agent Recognition: Design and deploy digital initiatives and personalized content (e.g. AI-driven videos featured publications) to enhance the visibility recognition and engagement of the advisor/sales force
C. Innovation Regulatory Compliance & Stakeholder Management: - Digital Innovation: Lead the integration of new technologies specifically leveraging AI software to identify opportunities for the E-commerce channel to deliver high-volume personalized digital assets and achieve huge quantitative results.
- IRDAI Compliance: Absolute ownership of ensuring 100% adherence to all IRDAI (Insurance Regulatory and Development Authority of India) or similar financial body guidelines for every digital marketing creative campaign and communication. This includes meticulous review and submission processes.
- Stakeholder Collaboration & Vendor Management: Act as the primary interface between external advertising agencies creative vendors internal business teams and legal/compliance departments ensuring seamless high-volume execution within strict regulatory frameworks.
Measures of Success - Volumetric Delivery of creatives & Content
- Chase & Banca Business growth
- YT Organic Views and leads generated
- ORM >40% positive sentiment
Key Relationships (Internal /External)
Internal: Significant interaction: Ecommerce Legal Products Moderate interaction: Marketing Digital Technology External: Significant interaction: FCB Hans Hiveminds Netcore Key competencies/skills required - Excellent analytical and problem-solving skills
- Communication and creative skills
- A strong desire to learn and stay updated
- Excellence in written and verbal communication
- Experience of working with creative partners and external marketing agencies
Experience - Bachelors degree in engineering Marketing Business or a related field
- At least 6 years of experience in marketing and/or digital marketing
- Stellar performance record
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We are seeking a highly analytical and results-driven Senior Manager of Digital Marketing and D2C Strategy. This critical role is responsible for driving revenue growth and brand visibility across the companys digital properties and D2C channels.
The ideal candidate will possess a strong blend of strategic planning campaign execution channel optimization and stakeholder management with a proven track record of scaling digital business and maintaining regulatory compliance within a dynamic industry.
This role requires a leader who can translate digital initiatives into tangible business outcomes
Required Experience:
Chief
About Max Life Insurance: Max Life Insurance Company Limited is a Joint Venture between Max Financial Services Limited and Axis Bank Limited. Max Financial Services Ltd. is a part of the Max Group an Indian multi business corporation.Max Life offers comprehensive protection and long-term savings lif...
About Max Life Insurance: Max Life Insurance Company Limited is a Joint Venture between Max Financial Services Limited and Axis Bank Limited. Max Financial Services Ltd. is a part of the Max Group an Indian multi business corporation. Max Life offers comprehensive protection and long-term savings life insurance solutions through its multichannel distribution including agency and third party distribution partners. Max Life has built its operations over almost two decades through need-based sales process a customer-centric approach to engagement and service delivery and trained human capital. As per public disclosures during the financial year 2019-20 Max Life achieved gross written premium of Rs. 16184 crore. As on 31st March 2020 the Company had Rs. 68471 crore of assets under management (AUM) and a Sum Assured in Force of Rs. 913660 crore. For more information please visit the Companys website at We Stand for: Caring | A compassionate leader who demonstrates appreciation for diversity in thoughts and approach towards people as well initiatives eliminates biases to promote meritocracy. A coach who inspires people to excel and sets a culture of high performance. | Collaboration | A boundary-less leader who is capable of identifying & leveraging expertise of team members for superlative outcomes thus delivers to the organizations ask. A leader who addresses challenges with a solution oriented approach to create win-win partnerships within & outside teams through inspired cooperation and teamwork. | Customer Obession | A leader who embodies Customer and keeps him at the core of all deliverables. Proactively anticipate customer needs and implement strategies to provide best in class customer experience. | Growth Mindset | An ambitious leader who can sponsor game changing ideas and rally the team to turn them into a reality. A leader who challenges the status quo takes bold & creative actions to manage complex issues & achieve high impact goals by pushing self and others and raise the bar on performance. | People Leadership | A peoples leader who inspires their teams to stretch themselves and achieve their true potential. A leader who create leaders by coaching empowering & motivating them to deliver superior business outcomes. |
Max Life Insurance is an Equal Opportunity Employer and promotes inclusion and diversity.
JOB SUMMARY We are seeking a highly analytical and results-driven Chief Manager of Digital Marketing and D2C Strategy. This critical role is responsible for driving revenue growth and brand visibility across the companys digital properties and D2C channels.
The ideal candidate will possess a strong blend of strategic planning campaign execution channel optimization and stakeholder management with a proven track record of scaling digital business and maintaining regulatory compliance within a dynamic industry.
This role requires a leader who can translate digital initiatives into tangible business outcomes. A. Digital Revenue & Performance: - Chase Business & Upsell/Cross-Sell Campaigns: Plan and execute comprehensive Chase Business campaigns utilizing a high volume of assets (banners website banners SMS WhatsApp carousels emailers) to drive cross-sell upsell and retention ensuring maximum engagement and return on investment (ROI).
- D2C Channel Ownership & Expansion: Strategically manage and optimize performance across owned and partner D2C digital channels (e.g. Axis/YBL Banca D2C) focusing on Conversion Rate Optimization (CRO) and achieving aggressive monthly business growth targets.
- Financial Product Launches (NFOs): End-to-end ownership of NFO campaigns including developing the launch theme/idea creating associated launch videos and high-volume creative sets managing vendor execution and ensuring rapid revenue delivery in the critical launch phase.
- Customer Journey Optimization: Manage and optimize complex digital content journeys across multiple channels (SMS WhatsApp Email RCS Carousels) to target diverse financial customer segments and drive measurable policy/product uptake.
- Lead Generation: Oversee targeted digital campaigns supporting BTL (Below-the-Line) initiatives to generate high-quality warm leads and optimize conversion rates.
B. Creative Production Content & Brand Management: - Volumetric Creative Delivery: Oversee the high-volume production of digital creatives for multiple campaigns ensuring alignment with diverse themes compliance standards and the overall look-and-feel of the website/brand thematic.
- YouTube Content Creation: Lead the end-to-end YouTube strategy including writing scripts from scratch coordinating/recording shoots managing video editing for final output and collaborating closely with the SEO team to optimize for organic leads and views.
- Online Reputation Management (ORM): Develop and execute strategic engagement and paid campaigns with the goal of maintaining or exceeding 40% positive brand sentiment online proactively managing reputation risks specific to the financial industry.
- Advisor/Agent Recognition: Design and deploy digital initiatives and personalized content (e.g. AI-driven videos featured publications) to enhance the visibility recognition and engagement of the advisor/sales force
C. Innovation Regulatory Compliance & Stakeholder Management: - Digital Innovation: Lead the integration of new technologies specifically leveraging AI software to identify opportunities for the E-commerce channel to deliver high-volume personalized digital assets and achieve huge quantitative results.
- IRDAI Compliance: Absolute ownership of ensuring 100% adherence to all IRDAI (Insurance Regulatory and Development Authority of India) or similar financial body guidelines for every digital marketing creative campaign and communication. This includes meticulous review and submission processes.
- Stakeholder Collaboration & Vendor Management: Act as the primary interface between external advertising agencies creative vendors internal business teams and legal/compliance departments ensuring seamless high-volume execution within strict regulatory frameworks.
Measures of Success - Volumetric Delivery of creatives & Content
- Chase & Banca Business growth
- YT Organic Views and leads generated
- ORM >40% positive sentiment
Key Relationships (Internal /External)
Internal: Significant interaction: Ecommerce Legal Products Moderate interaction: Marketing Digital Technology External: Significant interaction: FCB Hans Hiveminds Netcore Key competencies/skills required - Excellent analytical and problem-solving skills
- Communication and creative skills
- A strong desire to learn and stay updated
- Excellence in written and verbal communication
- Experience of working with creative partners and external marketing agencies
Experience - Bachelors degree in engineering Marketing Business or a related field
- At least 6 years of experience in marketing and/or digital marketing
- Stellar performance record
|
|
We are seeking a highly analytical and results-driven Senior Manager of Digital Marketing and D2C Strategy. This critical role is responsible for driving revenue growth and brand visibility across the companys digital properties and D2C channels.
The ideal candidate will possess a strong blend of strategic planning campaign execution channel optimization and stakeholder management with a proven track record of scaling digital business and maintaining regulatory compliance within a dynamic industry.
This role requires a leader who can translate digital initiatives into tangible business outcomes
Required Experience:
Chief
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