Senior Marketing Executive

Karachi - Pakistan

Monthly Salary: Not Disclosed

Posted on: 5 hours ago

Vacancies: 1 Vacancy

Job Summary

Job Description:

Were looking for a strategic yet hands-on Senior Marketing Executive to lead and execute initiatives across digital product content and brand marketing. This role is for someone with strong foundations in digital marketing but whos equally comfortable writing campaign copy collaborating on in-product communications and helping the team scale fast. Youll play a key role in shaping campaigns improving conversion flows and ensuring consistency across all touchpoints.

Key Responsibilities:

Plan and execute multi-channel campaigns across digital product and brand touchpoints

Lead lifecycle marketing efforts including onboarding flows email sequences and in-app messaging

Drive content strategy across email social landing pages and product updates

Collaborate with design and product teams on marketing assets UX copy and microcontent

Analyze user behavior and campaign performance to identify areas of improvement

Coordinate with sales and product teams to align messaging and support lead generation

Help manage internal or external marketing resources (e.g. freelancers tools vendors)

Contribute to event planning partner initiatives and GTM campaigns

Requirements:

Bachelors degree in Marketing Communications or a related field

46 years of experience in a generalist or hybrid marketing role

Fluency in written and spoken English is essential; strong communication skills with the ability to write across formats (email product web)

Working knowledge of digital channels email automation and in-product marketing

Comfortable using tools like Google Analytics Intercom HubSpot and Canva or Figma

Analytical mindset with a bias toward experimentation and iteration

Organized adaptable and self-driven with the ability to lead projects independently

Preferred Skills:

Experience working in a startup SaaS tech or B2B environments

Familiarity with SEO basics performance marketing or CRM segmentation

Understanding of growth funnels activation metrics and retention levers

Exposure to webinar platforms event coordination or partnerships

Job Description:Were looking for a strategic yet hands-on Senior Marketing Executive to lead and execute initiatives across digital product content and brand marketing. This role is for someone with strong foundations in digital marketing but whos equally comfortable writing campaign copy collaborat...