Marketing Specialist LATAM

Mexico City - Mexico

Monthly Salary: Not Disclosed

Posted on: 8 hours ago

Vacancies: 1 Vacancy

Job Summary

Hello!

At Factorial we believe strong growth comes from strong positioning. Thats why were looking for a Marketing Specialist LATAM to join our team and help us scale our organic presence across the region.

This role is about building visibility credibility and sustainable growth. Youll work closely with the Demand Generation Strategic Alliances and SEO teams contributing to organic initiatives that strengthen our brand and amplify customer and partner stories across LATAM.

If you enjoy collaborating with multiple teams executing with autonomy and improving results through data and iteration keep reading

Are you ready for the challenge

About The Role

Were looking for a mid-level marketer who is comfortable owning execution end-to-end within defined strategies and collaborating with different stakeholders to make things happen.

You wont be starting from scratch and you wont be expected to define global strategy alone. Instead youll:

Execute and optimize initiatives designed with the team.
Bring ideas insights and improvements based on performance and market knowledge.
Gradually take ownership of specific organic initiatives at a regional level.

Youll collaborate closely with:

Demand Generation aligning organic efforts with campaigns and GTM motions.
Strategic Alliances supporting partner visibility and co-marketing initiatives.
SEO executing content and organic growth initiatives across LATAM markets.

What will you be doing

As Marketing Specialist LATAM you will:

Execute and optimize SEO initiatives: Support on-page off-page and content SEO initiatives in collaboration with the SEO team ensuring best practices are applied and results are tracked.
Support Demand Generation campaigns: Align organic content and positioning with demand generation campaigns launches and GTM initiatives.
Collaborate with Strategic Alliances: Support organic visibility of partners through success stories co-marketing content and joint positioning initiatives.
Contribute to PR & organic positioning efforts: Help execute PR actions success stories and organic brand mentions to strengthen Factorials positioning in LATAM.
Create and adapt organic content: Contribute to blog content success stories organic campaigns and positioning assets adapting global messaging to local contexts.
Analyze performance and propose improvements: Monitor SEO and organic KPIs extract insights and suggest optimizations based on data and performance.

Youre a great fit if you:

Were looking for a partner-first data-driven marketer who combines creativity with execution and loves building demand through collaboration.

23 years of experience in marketing roles preferably in B2B SaaS or tech.
Exposure to PR brand positioning or content marketing.
Hands-on experience working with SEO and organic growth initiatives.
Experience collaborating with Demand Generation Partnerships or Alliances teams.
Comfortable managing multiple initiatives in parallel.
Data-driven mindset and curiosity to test and improve.
Experience working across LATAM markets is a plus.
This role requires advanced conversational English; candidates without this level will not be considered.

Well truly value someone who:

Makes marketing feel human practical and useful not corporate.
Takes ownership without needing constant validation.
Is organised proactive and solution-oriented.
Is curious humble and focused on enabling others to succeed.
Enjoys working across cultures regions and different working styles.
Wants to grow teach and learn.

Benefits

Continuous training and learning based on your needs
High growth multicultural and friendly environment
Private health insurance
Healthy life with Gympass (Gyms pools outdoor classes)
Language classes with Yolk Academy
Grocery Vouchers
Transportation Support
Breakfast in the office and organic
Free caffeine and theine

Is this you! Come rock the world with us!

About Us

Factorial is an all-in-one HR Software fast-growing company founded in 2016. Our mission is to help SMEs automate HR workflows centralize people data and make better business decisions. Currently serves thousands of customers in over 60 countries all over the world and across industries it has built a super diverse and multicultural team of over 900 people in Barcelona Brazil Mexico and EEUU offices.

Our Values

We own it: We take responsibility for every project. We make decisions not excuses.
We learn and teach: Were dedicated to learning something new every day and above all share it.
We partner: Every decision is a team decision. We trust each other.
We grow fast: We act fast. We think that the worst mistake is not learning from them.

Wanna learn more about us Check our website!

Hello!At Factorial we believe strong growth comes from strong positioning. Thats why were looking for a Marketing Specialist LATAM to join our team and help us scale our organic presence across the region.This role is about building visibility credibility and sustainable growth. Youll work closely ...