Marketing Analyst
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Job Location:
Monthly Salary:
Posted on:
14 hours ago
Vacancies:
1 Vacancy
Job Summary
Why Join Us
Were on a mission to empower people with disabilities to do what they once did or never thought possible. As the world-leader in assistive communication solutions we empower our customers to express themselves connect with the world and live richer lives.
At Tobii Dynavox you can grow your career within a dynamic global company that has a clear impactful purpose - with the flexibility to also do what truly matters to you outside of work. Whats more youll be part of a work culture where collaboration is the norm and individuality is welcomed.
As a member of our team youll have the power to grow ideas in an unconventional environment. At the same time youll work in a culture of ongoing learning and development allowing you to constantly expand your area of expertise.
About the role
As a Marketing Analyst you will play a keyrole infostering a culture of customer-centric insights-basedmarketinganddecisionmakingin our Marketing & Communications team.Youwill collaborate withMarketing leadershiptoanalyzeperformance customerbehavior and campaign ROI providinginsights thatinformstrategyandoptimizeinvestments engagementandcustomerunderstanding.
This role isidealforaproactiveperson whoenjoys collaborating with diverse teamsisntafraid to dig deep for insights can communicate clearly and brings energyaccountabilityand a customer-focused approach to every project they take on.
Please note:This is ahybridrole based in Stockholm. Occasional travel (10%) may beand will be communicated in advance.
In this role you will:
AnalysisModelling& Reporting
Conduct in-depth analyseson customer behavior segmentation targeting lifetime value and trends toidentifyopportunities for improving campaign targeting messaging and user experience.
Managedata models and reportsto track marketing KPIs including Net Promoter Score (NPS) and create unified views of customer and marketing activity.
Perform media mix analysisto evaluate how different marketing channels interact andoptimizechannel performance through targeted modeling.
Develop dashboards reporting frameworks and modelsthatintegratedata from multiple sources generating actionable insights to inform strategy.
Collaborate cross-functionally(e.g. BI IT commercial engineering) to ensure data quality infrastructure support and alignment with business goals.
Communication Adoption & Improvement
Translatedatainto actionable insights and present to stakeholders in a clear and practical manner.
Collaborate cross-functionally (e.g. marketing sales product)toactivateinsightswithconsistent adoptionensurealignmenton customer segmentation and targetingacrossteamsandassess ROI.
Stay updated ontrends tools and best practices to drive continuous improvement in marketinganalytics and performance.
WhatWereLooking For
We are looking for ahands-onandanalytical professional who is passionate about understanding customers andexcited to contribute to impactful projectswith afocusedandconstructive approach.Wevalue a quantitativemindset foundational marketinganalyticsor business intelligenceexperiencewith eagerness to learn and grow.Beingcomfortablecollaborating acrossdiverseteams andstakeholders and managing multiple priorities in a dynamic environment is essential to thrive in this role.
Ideal candidates will bring:
Bachelors degree inBusinessAnalytics Data Science Statistics Economicsorrelatedfields.A mastersdegreeis a plus.
3years of experiencein roles such asmarketinganalytics data science or business intelligence.
Proficiencyinanalytics tools (GoogleAnalytics Tableau Power BI).
Experience with AI technologies (i.e.Large Language Modelsdatamining)Excel and SQL. Knowledge of Python or R is a plus.
Solid understanding ofNPSattributionmodelingorcustomer lifetime value.ExperiencewithA/B testing and CRMtools (e.g.SalesforceHubSpot)area plus.
Excellentcommunication and presentation skillsin Englishwiththe ability to translate complex data into clear actionable insights.
Whats Next
Our Talent Acquisition Team will be operating at reduced capacity during the Christmas and New Year period. Were still accepting applications and youre welcome to submit yours. All submissions will be reviewed from January 7 onwards. We appreciate your patience and wish you happy holidays!
Apply today!
We believe in empowering individuals - including our own employees - to reach their full potential. So if you want to change lives while growing your own career wed love to hear from you.
Required Experience:
IC
Key Skills
- Loyalty Marketing
- Marketing
- Google Analytics
- Pardot
- Attribution Modeling
- Pivot tables
- Salesforce Marketing Cloud
- Data Visualization
- Tableau
- Customer Segmentation
- Market Research
- Analytics
About Company
Communication apps, speech generating devices, eye trackers and eye gaze/eye-controlled devices for people with disabilities and special needs who require AAC.
