Senior Commercial Marketing Manager North America (Connectivity & Service)

Position Title:Senior Commercial Marketing Manager North America Connectivity & Service

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Revision:A

Job Category:

Marketing

Primary Site: Other

Exemption Status: Exempt

QMS Impact Category: Indirect

Position Summary

The Senior Commercial Marketing Manager North America is responsible for shaping and executing the communication strategy across the region with a particular emphasis on managing Connectivityincluding access for both legacy and new products as well as overseeing new connectivity platforms. This role leads the development and implementation of visual identity and brand hierarchy while ensuring all efforts are consistent with the overall brand. The position requires building and maintaining strong relationships with ITS vendors and managing the overall service for our capital hardware business. Collaboration with executive leadership is essential to develop impactful messaging thought leadership and public relations communications. Additionally the role oversees the tracking of key performance indicators to guide marketing strategy identifies and onboards external agencies develops budgets leads the annual kickoff meeting and directs the execution of large-scale campaigns that engage multiple business units and North American audiences

Duties and Responsibilities

Under general direction and in accordance with all applicable government laws regulations and ASP policies procedures and guidelines this position:

• Strategic Marketing Leadership Develop and implement downstream marketing strategies for the Connectivity & Service including capital equipment and consumables. Drive product positioning messaging and value propositions aligned with customer needs and market trends. Collaborate with upstream marketing sales and regional teams to ensure alignment and execution of global strategies. Define and track KPIs to measure campaign effectiveness and business impact.
• Commercial Enablement Partner with Sales to develop and deploy tools messaging and training that support field execution and drive adoption. Lead the creation of bundling business models sales collateral value propositions and objection-handling resources tailored to customer segments.
• Support sales team with strategic account planning and customer engagement strategies.
• Product & Portfolio Management Serve as the US commercial lead for the connectivity & service portfolio. Collaborate with Global Marketing R&D and Regulatory teams to ensure product positioning lifecycle planning and launch readiness in partnership with team members. Monitor product performance and recommend portfolio adjustments based on market feedback and data. Lead tactical areas of product launch (tools development email campaigns content development and social media planning)
• Customer Engagement & Insights Partner with Clinical and Education teams to support customer training education and clinical adoption. Represent ASP at key industry events customer meetings and advisory boards.
• Cross-Functional Collaboration Act as the primary liaison between US Commercial Global Marketing Sales Clinical Regulatory and Supply Chain teams. Drive alignment on messaging priorities and execution plans across functions. Ensure timely communication and coordination for customer visits product launches and strategic initiatives.
• Operational Excellence Manage marketing budgets timelines and agency/vendor relationships. Ensure compliance with all regulatory and legal requirements in marketing communications. Maintain accurate documentation and reporting of marketing activities and outcomes.
• Marketing Content Collaborate with MarComm product development external agencies customer advisory group and sales to produce relevant content (Slicks PPTs whitepapers videos website content training materials etc.) Create new relevant and engaging multichannel content that aligns with overall marketing plans/objectives. Ensure all customer- and internal-facing marketing materials align with product-specific value positioning & branding (best practice documents user guides etc.) and shepherd through the compliance approval process.
• Sales Enablement Excellence with sales collaboration to drive commercial programs promos & products. Inform and lead the development of digital strategy campaigns and lead generation strategies to drive customer adoption and sales targets. Examples include but not limited to supporting tradeshows in servicing sales training and annual national sales meeting. Segmentation reviewing sales funnels/pipeline and support sales ride alongs are some of the expected standard work.
• Product Launch & Business Planning Lead US product launch strategy for new Connectivity platform including cross-functional planning training and execution. Develop and implement go-to-market (GTM) plans that align with commercial objectives and customer needs. Own the creation and delivery of quarterly business review (QBR) decks including performance analysis strategic updates and future planning for internal stakeholders.
• Communication & Presentation Excellence Demonstrate exceptional communication skills across all channels including customer-facing presentations sales enablement and internal stakeholder engagement. Deliver clear compelling and clinically credible messaging builds trust with customers and positions ASP as a thought leader in infection prevention. Collaborate with Sales to ensure joint communication strategies maintaining alignment and professionalism in all external interactions. Develop and present strategic updates business cases and performance insights to leadership and cross-functional teams. Ability to socialize pre-reads for stakeholder alignment for impactful presentations.
• Brand Stewardship & Messaging Ensure all marketing initiatives materials and communications are aligned with ASPs brand identity voice and strategic positioning. Champion the Connectivity brand within the US market driving awareness differentiation and preference. Collaborate with global and regional teams to maintain consistency in branding across channels campaigns and customer touchpoints. Monitor brand perception and contribute to strategies that reinforce ASPs reputation as a leader in infection prevention
• National Sales Meeting & Event Leadership Lead the planning development and execution of impactful national sales meetings content for category and commercial events. Design and deliver inspirational content and experiences that energize the sales force reinforce product value and drive commercial momentum. Collaborate cross-functionally to develop presentations breakout sessions and training materials that support business objectives and elevate team engagement. Ensure seamless logistics speaker preparation and post-event follow-up to maximize impact and ROI.
• Act as a change agent within the organization influencing cross-functional teams to adopt brand-led thinking.
• Performs other duties assigned as needed

Other Duties:

N/A

Education:

High School or Equivalent

Associates Degree

Bachelors Degree

Masters Degree

PhD Degree

Bachelors degree in Marketing Communication or a related field or equivalent experience

Years of Related Experience:

6 years of experience in marketing and content creation

Knowledge Skills Abilities Certifications/Licenses and Affiliations:

(Include any required computer skills regulatory knowledge certifications licenses languages cognitive and behavioral abilities etc.)

• Experience working across the organization managing projects and keeping people accountable to deadlines
• Proficient in Microsoft Office Adobe Suite G Suite and social media management software
• Experience using Marketing Automation tools
• Experience in IT Healthcare
• Experience with Client Management Relationship (CRM) Software e.g. Salesforce
• Experience in B2B and B2C channels with proven ability to execute marketing programs
• Experience in content marketing strategizing and developing creative content with a keen eye for detail
• Comfortable using collaboration and project management tools
• Leads with a digital-first mindset while possessing the traditional marketing skillsets for balancing diverse audiences
• Strong communication: able to take technical and clinical details of software and translate it to the benefits for the user
• Metric-driven and analytical: ability to prioritize drive and complete projects using both data and company needs.
• Ability to develop and nurture customer relationships through diverse and creative ideas