Specialist, Digital Marketing

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Specialist Digital Marketing

About the Role

Were seeking a Marketing Analytics Specialist to join our digital marketing team to transform complex data into actionable insights that drive marketing performance. The ideal candidate will have strong technical skills across multiple analytics platforms and tools with expertise in social media data analysis dashboard creation and data troubleshooting to create compelling visualizations that tell the story behind the data.

Responsibilities:

Develop comprehensive reports and dashboards using MS Office Power BI/Tableau and Looker Studio to track marketing KPIs and campaign performance

Conduct in-depth social media data analysis across platforms including LinkedIn Facebook Instagram Twitter and TikTok to measure engagement reach and conversion metrics

Prepare digital marketing reports using data from social media management tools like Sprout Social Hootsuite and native platform analytics as well as Google Ads Eloqua and other marketing platforms

Write and optimize SQL queries to extract and manipulate large datasets from various marketing platforms and databases

Create Python scripts to automate data collection cleansing and reporting processes to improve team efficiency

Perform advanced data analysis to identify trends opportunities and areas for optimization in digital marketing campaigns

Troubleshoot data discrepancies and quality issues across multiple marketing data sources implementing solutions to ensure accuracy and consistency

Collaborate with the digital & marketing team to define measurement frameworks establish meaningful metrics and perform ETL processes for comprehensive reporting

Build predictive models to forecast campaign performance and recommend budget allocations

Design and implement A/B tests to drive continuous improvement in marketing efforts

Create automated dashboards that provide real-time insights into social media performance campaign effectiveness and ROI metrics

Communicate complex data findings in clear concise formats for both technical and non-technical stakeholders

Stay current with evolving digital marketing analytics tools techniques and best practices

Requirements:

5-7 years of experience in data analytics (marketing data is preferred)

Proficiency in MS Office Power BI/Tableau and Looker Studio

Strong expertise in social media analytics platforms and native reporting tools (Facebook Analytics LinkedIn Analytics Twitter Analytics Instagram Insights etc.)

Proven experience in social media data analysis including engagement metrics audience insights and conversion tracking

Advanced dashboard creation skills with ability to design user-friendly interactive visualizations

Strong data troubleshooting capabilities to identify and resolve data quality issues across multiple marketing platforms

Strong SQL skills for database querying and data manipulation

Python programming knowledge for automation data processing and analytics

Experience with digital marketing analytics platforms is preferred

Ability to extract meaningful insights from marketing campaign data across all digital channels

Knowledge of ETL processes and data pipeline management

Excellent problem-solving skills and attention to detail

Preferred but not necessary - Bachelors degree in Data Science Analytics Statistics Computer Science or related field

Plus:Experience with API integrations and automated reporting solutions

Plus:Experience with social media management platforms and their reporting capabilities

Core Competencies

Strategic thinking with ability to translate business objectives into actionable paid media strategies
Strong analytical and problem-solving skills with attention to detail
Excellent communication and presentation skills for both technical and executive audiences
Independent stakeholder management capabilities with emotional intelligence
Adaptability and continuous learning mindset in a fast-evolving digital landscape
Results-oriented approach with focus on ROI and business impact

Location:

Scheduled Weekly Hours:

Job Tags:

If this job description resonates with you we encourage you to apply even if you dont meet all the requirements. Were interested in getting to know you and what you bring to the table!

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